Retailer Troubles. Who will survive?

Retailer Troubles. Who will survive?

Retailer problems seem to mount and grow Tom Dougherty, CEO – Stealing Share 29 November 2016 Retailer Troubles. Who will survive? All (or almost all) brick and mortar retailers are in trouble. Macy’s is just one of the bigger retailer examples. Sports...
Retailers must rethink the in-store experience

Retailers must rethink the in-store experience

Retailers must rethink the in-store experience Tom Dougherty, CEO – Stealing Share 5 November 2015 But it will take more than that for many to survive The Christmas shopping season is upon us as the traditional Black Friday after Thanksgiving shopping day seems...
Pet Food Brands and their messaging.

Pet Food Brands and their messaging.

Retail: Pet Foods Pet Food Brands and their messaging. Brand origins.   The Pet Food Brand belongs to the consumer Pet Food Branding, Old-West style. You can’t own a brand. Brand belongs to the consumer, not to the marketer… Branding Old-West Style By Tom...
Market Differentiation In Restaurants, B2B and others

Market Differentiation In Restaurants, B2B and others

Market Differentiation Market Differentiation In Restaurants, B2B and others Introduction to market differentiation Brand marketing is in a crisis, and the lack of movement within many markets – from retail to B2B to restaurant chains, and many others – proves it....
Class will not be in session for Foot Locker

Class will not be in session for Foot Locker

Class will not be in session for Foot Locker Tom Dougherty, CEO – Stealing Share 13 August 2010 Class will not be in session for Foot Locker We’ve spoken previously about retailers rolling out their back-to-school campaigns, but the new campaign for Foot Locker...