Fixing the major issue for the retail industry? Not so fast.

Fixing the major issue for the retail industry? Not so fast.

Fixing the Retail Industry By Tom Dougherty Fixing the major issue for the retail industry? Not so fast. The major issue facing the retail industry is, of course, the explosion of online shopping. Especially on Amazon. In reaction, many retailers simply cut costs,...
Retail redesign: Cracking the code

Retail redesign: Cracking the code

Retail Redesign By Tom Dougherty Retail redesign: Cracking the code Brick and mortar retailers often believe all that’s needed to get customers back in the store is simply a retail redesign. Yes, let’s change up things INSIDE the store and customers will happily come...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

Department Store Rebranding By Tom Dougherty Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Sporting Goods are not immune to retail trouble

Sporting Goods are not immune to retail trouble

Retail's problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment sees its share of shake ups that mirror what’s taking place in the retail industry as a whole. Large big box chains like Sports Authority have...
eBay commercial highlights retailers’ laughable problem

eBay commercial highlights retailers’ laughable problem

eBay commercial By Tom Dougherty eBay commercial highlights retailers’ laughable problem Man, does the newest eBay commercial really lay it on brick and mortar retailers. In spots running on your airwaves, the e-tailer shows shoppers at stores laughing wholeheartedly...
Saving Sears. Too late? Probably.

Saving Sears. Too late? Probably.

Can anything save Sears? By Tom Dougherty Saving Sears. Too late? Probably.   Who is Sears and who is saving Sears? What IS the Sears brand? What does it represent? Where do we place the Sears brand and do we ever think of it as a destination? These are brand...
Office Supply Stores

Office Supply Stores

The Office Superstores Office Super Stores. Staples or Office Depot? Office Supply Stores – Who Wins? Staples, Office Depot or OfficeMax? it did not start out about office supply stores. My colleagues and I were recently discussing the lack of brand surrounding...
Think Kodak Failure. Think You Sell What You Make.

Think Kodak Failure. Think You Sell What You Make.

The Demise of Kodak Think Kodak Failure. Think You Sell What You Make. The Kodak failure should make us all take a breath. When you make a list of the world’s strongest brands, a few names surface quite regularly. Coca-Cola, Starbucks, Apple, Sony, Disney, Microsoft,...
Marketing Experts are the problem in retail

Marketing Experts are the problem in retail

The Marketing Expert Problem By Tom Dougherty Marketing Experts are the problem in retail For a brand strategist, it is disheartening to see retailers rely on basic consumer attitudes about the retail market in general for good news, rather than seeing an uptick in...
Seasonal retail. Back to School Time in Retail

Seasonal retail. Back to School Time in Retail

Seasonal Retail   Seasonal retail. Back to School Time in Retail Seasonal retail. When it is Back to School Time in Retail it is always more of the same Back to School is Seasonal Retail at its Finest Seasonal retail drives retail profits. When schools all across the...
Branding Supermarkets. Trouble Ahead.

Branding Supermarkets. Trouble Ahead.

The Supermarkets By Tom Dougherty Branding Supermarkets Branding supermarkets? It may come as a surprise to the category of supermarket chains to learn that almost to a fault, none of them owns a brand. They think they do, but they do not. The proof, as they say, is...