Fixing the major issue for the retail industry? Not so fast.

Fixing the major issue for the retail industry? Not so fast.

Fixing the Retail Industry By Tom Dougherty 8 October 2020 Fixing the major issue for the retail industry? Not so fast. The major issue facing the retail industry is, of course, the explosion of online shopping. Especially on Amazon. In reaction, many retailers simply...
Retail redesign: Cracking the code

Retail redesign: Cracking the code

Retail Redesign By Tom Dougherty 30 September 2020 Retail redesign: Cracking the code Brick and mortar retailers often believe all that’s needed to get customers back in the store is simply a retail redesign. Yes, let’s change up things INSIDE the store and customers...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Sporting Goods are not immune to retail trouble

Sporting Goods are not immune to retail trouble

Retail's problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment sees its share of shake ups that mirror what’s taking place in the retail industry as a whole. Large big box chains like Sports Authority have...
Office Depot, Staples merger and new CEOs

Office Depot, Staples merger and new CEOs

Office Depot, Staples merger and new CEOs What the new CEOs should do Changes are afoot among the office supply chains with both Office Depot and Staples looking for new CEOs. This comes on the heels of the expected Office Depot Staples merger between the two...
eBay commercial highlights retailers’ laughable problem

eBay commercial highlights retailers’ laughable problem

eBay commercial By Tom Dougherty 18 November 2019 eBay commercial highlights retailers’ laughable problem Man, does the newest eBay commercial really lay it on brick and mortar retailers. In spots running on your airwaves, the e-tailer shows shoppers at stores...
Pet Food Brands and their messaging.

Pet Food Brands and their messaging.

Retail: Pet Foods Pet Food Brands and their messaging. Brand origins.   The Pet Food Brand belongs to the consumer Pet Food Branding, Old-West style. You can’t own a brand. Brand belongs to the consumer, not to the marketer… Branding Old-West Style By Tom...
Saving Sears. Too late? Probably.

Saving Sears. Too late? Probably.

Can anything save Sears? Saving Sears. Too late? Probably.   Who is Sears and who is saving Sears? What IS the Sears brand? What does it represent? Where do we place the Sears brand and do we ever think of it as a destination? These are brand questions because...
Office Supply Stores

Office Supply Stores

The Office Superstores Office Super Stores. Staples or Office Depot? Office Supply Stores – Who Wins? Staples, Office Depot or OfficeMax? it did not start out about office supply stores. My colleagues and I were recently discussing the lack of brand surrounding...
Think Kodak Failure. Think You Sell What You Make.

Think Kodak Failure. Think You Sell What You Make.

The Demise of Kodak Think Kodak Failure. Think You Sell What You Make. The Kodak failure should make us all take a breath. When you make a list of the world’s strongest brands, a few names surface quite regularly. Coca-Cola, Starbucks, Apple, Sony, Disney, Microsoft,...
Marketing Experts are the problem in retail

Marketing Experts are the problem in retail

The Marketing Expert Problem Marketing Experts are the problem in retail For a brand strategist, it is disheartening to see retailers rely on basic consumer attitudes about the retail market in general for good news, rather than seeing an uptick in sales due to the...
Seasonal retail. Back to School Time in Retail

Seasonal retail. Back to School Time in Retail

Seasonal Retail Seasonal retail. Back to School Time in Retail Seasonal retail. When it is Back to School Time in Retail it is always more of the same Back to School is Seasonal Retail at its Finest Seasonal retail drives retail profits. When schools all across the...
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