Pet Food Brands and their messaging.

Pet Food Brands and their messaging.

Retail: Pet Foods Pet Food Brands and their messaging. Brand origins.   The Pet Food Brand belongs to the consumer Pet Food Branding, Old-West style. You can’t own a brand. Brand belongs to the consumer, not to the marketer… Branding Old-West Style By Tom...
Playing the Lowest Price War is a Losing Game

Playing the Lowest Price War is a Losing Game

The Lowest Price Trap Playing the Lowest Price War is a Losing Game Lowest Price means lower margins The Cheapest Brand. Is it a brand position at all? Lowest price is costly. Everyone loves a good deal. There are some people who search them out going from store to...