Marketing Major Appliances – A Market Study

Marketing Major Appliances – A Market Study

MARKET STUDY: MARKETING MAJOR APPLIANCES A market study major appliances “Aligning with a belief, now that is something different and in marketing major appliances, brands would be wise to pay attention, because the opportunity is there to steal market...
Why Sports Authority died

Why Sports Authority died

Why Sports Authority died Tom Dougherty, CEO – Stealing Share 2 May 2016 Why Sports Authority became irrelevant With nearly 15,000 employees, there’s no glee in the news that Sports Authority is closing all of its stores nationwide as another brick and mortar...
Urban Outfitters and vinyl records

Urban Outfitters and vinyl records

Urban Outfitters taking a step back Tom Dougherty, CEO – Stealing Share 15 March 2016 Urban Outfitters and vinyl records I am a child of the 60’s and proud of it. In fact, a greater majority of my brand beliefs are rooted in ideas that sprang forth at that...
Target turns to babies

Target turns to babies

Some time ago, we did a study on the various retailers, exposing the issues they were facing and what they could do to be more relevant again. The conclusion was that, among retailers that are basically alike and having trouble finding importance again, was that each...
Study shows that the retail category is in the dark ages

Study shows that the retail category is in the dark ages

Study shows that the retail category is in the dark ages Tom Dougherty, CEO – Stealing Share 27 March 2015 The retail industry needs new ideas Well, well. So consumers aren’t happy with the way retailers are integrating (or not integrating) in-store, mobile and...
The Best Retail Brand Of All

The Best Retail Brand Of All

The Best Retail Brand The Best Retail Brand Of All Which Retail Brand is the Best? Who has the best retail brand? Of all the retail stores and super-stores in the US, who has the best brand of all? Which brand commands dominance over the competition and strikes fear...
Martha Stewart. JC Penney finally does something right.

Martha Stewart. JC Penney finally does something right.

Martha Stewart and JC Penney Tom Dougherty, CEO – Stealing Share 529 September 2013 Martha Stewart. JC Penney finally does something right. JC Penney drops Martha Stewart The big news in retail today is that JC Penney is dropping the Martha Stewart brand from...
A new one is added to the list of JC Penney mistakes

A new one is added to the list of JC Penney mistakes

A new one is added to the list of JC Penney mistakes Tom Dougherty, CEO – Stealing Share 4 March 2013 There was a coherent strategy, but the execution was wrong It wasn’t long ago that JC Penney CEO Ron Johnson, the former head of Apple’s retail stores, was...
Retailers beware: Amazon delivery going same day

Retailers beware: Amazon delivery going same day

Retailers beware: Amazon delivery going same day Tom Dougherty, CEO – Stealing Share 12 July 2012 There are more important issues involved than just operations Brick and mortar retail stores, beware. As Slate recently pointed out, Amazon delivery going same-day...
Are brick and mortar retailers a thing of the past?

Are brick and mortar retailers a thing of the past?

Are brick and mortar retailers a thing of the past? Tom Dougherty, CEO – Stealing Share 21 December 2010 Not immediately, but serious pain is coming As we head into the holiday weekend, data shows that consumers are shopping online more and more with a reported...

Walmart May Not Be The Brand Power You Thought

Walmart, arguably one of the most known US brands, has learned a bit about the power of brand. Its brand just doesn’t play well with others. Toward the end of last year and throughout the first quarter of this year, Walmart quietly removed a number of name brand...