Rebranding strategy is SOP. Not an exception.

Rebranding strategy is SOP. Not an exception.

Rebranding Strategy Development Rebranding Strategy Your Rebranding Strategy A new rebranding strategy is necessary when your brand is not as successful as planned. Now, that may sound stupid and simplistic but it’s the hard truth. Rebranding does not always involve a...
Retail Market Study. Redefining the category

Retail Market Study. Redefining the category

MARKET STUDY Retail Market Brand Study. A Failing Market. “Retail is in the throes of monumental change. Those who change everything will survive. Those holding onto outdated business models will die.” Retail market study. An in-depth look at the...
Sporting Goods are not immune to retail trouble

Sporting Goods are not immune to retail trouble

Retail’s problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment sees its share of shakeups that mirror what’s taking place in the retail industry as a whole. Large big box chains like Sports Authority...
The fallacy of today’s marketing messages

The fallacy of today’s marketing messages

Marketing messages today The fallacy of today’s marketing messages Today’s marketing messages take on many forms – better, safer, longer lasting, friendlier or cheaper. Or it can take on the form of more as in more value or the most legroom in economy class or even as...
True to itself, REI is out on Black Friday

True to itself, REI is out on Black Friday

True to itself, REI is out on Black Friday Tom Dougherty, CEO – Stealing Share 18 November 2015 A rebuttal to my earlier REI post This is a guest blog from one of our strategists, Corbin Rusch, as a rebuttal to my own blog earlier this month, which you can read...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
Target retail stores badly need repositioning

Target retail stores badly need repositioning

Target stores badly need repositioning Tom Dougherty, CEO – Stealing Share 15 January 2015 The Target Retail Stores themselves need some work We have written extensively on the retail market category and fully understand the importance of location, pricing and...
JC Penney and Sears. Case studies in blindness.

JC Penney and Sears. Case studies in blindness.

The lack of vision is what’s hurting the JC Penney and Sears brands. Tom Dougherty, CEO – Stealing Share 9 October 2014 JC Penney and Sears. Case studies in blindness. The news in the retail sector today focuses on the contrasts between two old giants in...
The demise of RadioShack is a lesson for all retailers

The demise of RadioShack is a lesson for all retailers

The demise of RadioShack is a lesson for all retailers Tom Dougherty, CEO – Stealing Share 15 September 2014 Some will listen, some won’t Adapting to change is the precursor to success, an adage that many retailers fail to understand. When we took a look...
Market share experts. Opportunity.

Market share experts. Opportunity.

The value of market share experts Market share experts. Opportunity. Market Share Experts have a different skill set We are market share experts. With all of the uncertainty in the world economy, We winder why a brand development firm like ourselves has been busier...
The Best Retail Brand Of All

The Best Retail Brand Of All

The Best Retail Brand The Best Retail Brand Of All Which Retail Brand is the Best? Who has the best retail brand? Of all the retail stores and super-stores in the US, who has the best brand of all? Which brand commands dominance over the competition and strikes fear...
Improving marketing is all about stealing share

Improving marketing is all about stealing share

The CEO. Better Marketing Improving marketing is all about stealing share Improving marketing and the CEO. The Main Relationship Every company claims to want to grow market share and I believe all of them want to. The question then arises, “Why do most fail?” I will...