Retail branding: House of brands or branded house?

Retail branding: House of brands or branded house?

Retail Branding with a House of Brands By Tom Dougherty Retail branding: House of brands or branded house? Retailers are always looking for ways out of their holes. So what do they do? In at least one case of retail branding, a chain is evolving into a house of...
Retail Market Study. Redefining the category.

Retail Market Study. Redefining the category.

Retail Market Brand Study. A Failing Market. Retail Market Study “The retail market is in the throes of monumental change. Those who change will survive. Those holding onto outdated business models will die.” Retail market study. An in-depth look at retail...
Sporting Goods are not immune to retail trouble

Sporting Goods are not immune to retail trouble

Retail's problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment sees its share of shake ups that mirror what’s taking place in the retail industry as a whole. Large big box chains like Sports Authority have...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company By Tom Dougherty What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic...
JC Penney branding ignored for yoga classes. So brilliant, right?

JC Penney branding ignored for yoga classes. So brilliant, right?

JC Penney branding By Tom Dougherty JC Penney branding ignored for yoga classes. So brilliant, right? Oh, the desperate things retailers will try to gain preference. In the latest example of ignoring the bigger problem, JC Penney is testing a store concept that...
Market share experts. Opportunity.

Market share experts. Opportunity.

The value of market share experts By Tom Dougherty   Market share experts. Opportunity. Market Share Experts have a different skillset We are market share experts. With all of the uncertainty in the world economy, We wonder why a brand development firm like ourselves...
The Best Retail Brand Of All

The Best Retail Brand Of All

The Best Retail Brand By Tom Dougherty The Best Retail Brand Of All Who has the best retail brand? Of all the retail stores and superstores in the US, who has the best brand of all? Which brand commands dominance over the competition and strikes fear into the heart of...
Improving marketing is all about stealing share

Improving marketing is all about stealing share

Improving marketing By Tom Dougherty Improving marketing is all about stealing share Every company claims to want to grow market share and I believe all of them want to. The question then arises, “Why do most fail?” Is the answer only improving marketing? I will...