Retail branding: House of brands or branded house?

Retail branding: House of brands or branded house?

Retail branding with a house of brands Tom Dougherty, CEO – Stealing Share 12 November 2020 Retail branding: House of brands or branded house? Retailers are always looking for ways out of their holes. So what do they do? In at least one case of retail branding,...
JC Penney branding ignored for yoga classes. So brilliant, right?

JC Penney branding ignored for yoga classes. So brilliant, right?

JC Penney branding Tom Dougherty, CEO – Stealing Share 6 November 2019 JC Penney branding ignored for yoga classes. So brilliant, right? Oh, the desperate things retailers will try to gain preference. In the latest example of ignoring the bigger problem, JC...
Rebranding strategy is SOP. Not an exception.

Rebranding strategy is SOP. Not an exception.

Rebranding Strategy Development Rebranding Strategy Your Rebranding Strategy A new rebranding strategy is necessary when your brand is not as successful as planned. Now, that may sound stupid and simplistic but it’s the hard truth. Rebranding does not always involve a...
Retail Market Study. Redefining the category

Retail Market Study. Redefining the category

RETAIL MARKET STUDY Retail Market Brand Study. A Failing Market. “The retail market is in the throes of monumental change. Those who change will survive. Those holding onto outdated business models will die.” Retail market study. An in-depth look at retail...
Sporting Goods are not immune to retail trouble

Sporting Goods are not immune to retail trouble

Retail’s problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment sees its share of shakeups that mirror what’s taking place in the retail industry as a whole. Large big box chains like Sports Authority...
The fallacy of today’s marketing messages

The fallacy of today’s marketing messages

Marketing messages today The fallacy of today’s marketing messages Today’s marketing messages take on many forms – better, safer, longer lasting, friendlier or cheaper. Or it can take on the form of more as in more value or the most legroom in economy class or even as...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
Market share experts. Opportunity.

Market share experts. Opportunity.

The value of market share experts Market share experts. Opportunity. Market Share Experts have a different skill set We are market share experts. With all of the uncertainty in the world economy, We winder why a brand development firm like ourselves has been busier...
The Best Retail Brand Of All

The Best Retail Brand Of All

The Best Retail Brand The Best Retail Brand Of All  Who has the best retail brand? Of all the retail stores and superstores in the US, who has the best brand of all? Which brand commands dominance over the competition and strikes fear into the heart of the market...
Improving marketing is all about stealing share

Improving marketing is all about stealing share

The CEO. Better Marketing Improving marketing is all about stealing share  Every company claims to want to grow market share and I believe all of them want to. The question then arises, “Why do most fail?” Is the answer in only improving marketing?I will address those...