Research methodology matters. Learn the differences.

Research methodology matters. Learn the differences.

Methodology Research methodology matters. Learn the differences.   Marketing Research Methodology Your research methodology is EVERYTHING. The method you use to collect data is as important as the questions you ask. Market research must be projectable for you to take...
Marketing Research Methodology

Marketing Research Methodology

Research Methodology By Tom Dougherty Marketing Research Methodology   The marketing research methodology you use to collect data is as important as the questions you ask. Because market research must be projectable or you to take the results of quantitative research...
Research Analysis and Marketing Research

Research Analysis and Marketing Research

Research Analysis By Tom Dougherty Research Analysis and Marketing Research Research analysis. A sovereign’s first duty is doubtless to conform with the wishes of the people; but what the people say is scarcely ever what they wish: their desires and their wants cannot...
Mature market strategy. The primer.

Mature market strategy. The primer.

Mature market strategy. The primer. By Tom Dougherty   How to steal share in a mature market Building a mature market strategy means you must first know that category building is the sole providence of the market leader. “If the marketing message of a challenger brand...
Measuring Your Market Share Potential

Measuring Your Market Share Potential

The Potential to grow By Tom Dougherty   Measuring Your Market Share Potential All Brands Have Potential to Steal Market Share Market share potential can be measured. Your prospect’s potential attachment to your brand can be measured and understood when you have a...
Fielding Global Research

Fielding Global Research

Fielding global research By Tom Dougherty What to look for in fielding global research Global Research. The Stakes Are High Global research is a planned event. When a company makes the strategic decision to globalize one of its brands, it is forced to look anew. And,...