My misadventure with the Redbox brand

My misadventure with the Redbox brand

My misadventure with the Redbox brand Tom Dougherty, CEO – Stealing Share 18 June 2012 Think I’ll stay away from Redbox from now on I’ve written about my beef with Redbox before, but after another disastrous stint, I am compelled to write about the Redbox...
The future of Netflix doesn’t rest on two brands

The future of Netflix doesn’t rest on two brands

The future of Netflix doesn’t rest on two brands Tom Dougherty, CEO – Stealing Share 20 September 2011 Netflix doesn’t need a Qwikster brand A letter sent Sunday evening by Netflix’s CEO Reed Hastings begins with an apology, followed by an...
Being first to market does not always mean you will dominate

Being first to market does not always mean you will dominate

Being first to market does not always mean you will dominate Tom Dougherty, CEO – Stealing Share 30 September 2010 Your brand must evolve Your brand needs to evolve and change if it is going to grow and steal share. Your business model needs to do the same, and...
The future looks grim for Redbox

The future looks grim for Redbox

Redbox Tom Dougherty, CEO – Stealing Share 13 May 2010 The future looks grim for Redbox Talk about chasing a business model into the ground. Redbox is “testing” a price point of anywhere between a buck and a buck and a half for their video rental kiosks. Already...