Red Lobster fire sale: Confusing advertising with brand

Red Lobster fire sale: Confusing advertising with brand

Red Lobster fire sale: Confusing advertising with brand Tom Dougherty, CEO – Stealing Share 20 May 2014 Advertising is a tactic. Brand is a strategy. Darden Restaurants sold off its Red Lobster restaurant chain the other day to a private equity firm at what...
Darden, cutting costs isn’t the way to improve business

Darden, cutting costs isn’t the way to improve business

Darden, cutting costs isn’t the way to improve business Tom Dougherty, CEO – Stealing Share 20 September 2013 Cutting costs means you’re failing in other areas Darden, the restaurant operator that runs Red Lobster, Olive Garden and others, said on...