Navigating Economic Downturns Recession. Navigating Downturns and Winning Remaining Calm Around The Recession The “R” Word Recession? One cannot turn on the business news, visit a web portal, or read a newspaper or magazine. Not without being reminded that...
A Recession As a Marketer, You Don’t Want the Recession to End A Recession is an Opportunity Not to be Missed Marketers all over the country are in a constant reactionary mode in light of the current state of the economy. Negative retail sales numbers are...
Brand loyalty is emotional not rational. Look at the stock exchanges. Tom Dougherty, CEO – Stealing Share 21 September 2010 Brand loyalty is emotional not rational I often state rather emphatically that purchase decisions are emotional choices and that brands...
