Brand development. Position for relevance.

Brand development. Position for relevance.

Brand Development Brand development. How to win. Brand development is an important part of running any business. And, it is the only thing we do. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster....
Rebranding elements to grow market share

Rebranding elements to grow market share

The intricate rebranding elements Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette, which are simply representations of the brand. The new brand identity needs to reside in everything you do, say or imply....
Personal branding forms unbreakable bonds

Personal branding forms unbreakable bonds

Branding an Individual By Tom Dougherty Personal branding forms unbreakable bonds   Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist). Luckily I have never been asked to work on a...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

Department Store Rebranding By Tom Dougherty Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
A case study in rebranding GlenGuard

A case study in rebranding GlenGuard

A case study in rebranding: GlenGuard Research returned a new idea Rebranding GlenGuard is a great example of the rebranding process. The world of fire resistant (FR) fabrics is a complicated one because its providers have several audiences to reach. There are...
Logistics – Parcel delivery market study

Logistics – Parcel delivery market study

Logistics and the parcel delivery market LOGISTICS MARKET STUDY “No one in the space has given anyone any reason to care…In short, they all work.” Logistics – Parcel delivery market study Logistics, particularly as it relates to the consumer delivery...
Brand building. 5 Important elements.

Brand building. 5 Important elements.

Elements of Brand Building Brand building. Important elements. Brand building. Art or Science? We assume you Googled brand building if you found your way to this page. As you know, Stealing Share is a branding company. It is what we do. So, a look under the hood at...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company By Tom Dougherty What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic...
Brand strategy development. A new process.

Brand strategy development. A new process.

Brand strategy development. TIME FOR A CHANGE. Brand strategy development Brand strategy development for modern brands Brand strategy development is not the first thing you should look at when deciding to launch a brand or rebrand an existing one. Call us, and we can...
Market share experts. Opportunity.

Market share experts. Opportunity.

The value of market share experts By Tom Dougherty   Market share experts. Opportunity. Market Share Experts have a different skillset We are market share experts. With all of the uncertainty in the world economy, We wonder why a brand development firm like ourselves...
Market share responsibility. The CEO owns it.

Market share responsibility. The CEO owns it.

The CEO's Job Market share responsibility. The CEO owns it. Market share responsibility. Who owns it? Advertising alone won’t provide you with the fuel to succeed in the globally competitive marketplace. Don’t misunderstand, a great ad campaign can provide a quick,...
Brand Planning. Preparation to steal market share.

Brand Planning. Preparation to steal market share.

Brand Planning By Tom Dougherty  Brand planning to grow market share It’s amazing how much of today’s business news is based on serendipity and not brand planning. If the good news is based on someone else’s bad news, it ought to be a clarion call that something is...