Personal branding forms unbreakable bonds

Personal branding forms unbreakable bonds

Branding an Individual Personal branding forms unbreakable bonds Personal Branding Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist). Luckily I have never been asked to work on a...
Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers Many of these mistakes are made every day Rebranding is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back. Many...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
A case study in rebranding GlenGuard

A case study in rebranding GlenGuard

A case study in rebranding: GlenGuard Research returned a new idea Rebranding GlenGuard is a great example of the rebranding process. The world of fire resistant (FR) fabrics is a complicated one because its providers have several audiences to reach. There are...
A Brookstone rebrand is desperately needed

A Brookstone rebrand is desperately needed

A Brookstone rebrand is desperately needed Tom Dougherty, CEO – Stealing Share 1 November 2016 Brands go away all the time – Brookstone could be next I did something that I really detest the other day — I went to the mall. My wife and I were away for a few...
Logistics – Parcel delivery market study

Logistics – Parcel delivery market study

LOGISTICS MARKET STUDY Logistics and the parcel delivery market “No one in the space has given anyone any reason to care…In short, they all work.” Logistics – Parcel delivery market study Logistics, particularly as it relates to the consumer delivery...
Brand relaunch. Important elements.

Brand relaunch. Important elements.

Parts of a Brand Relaunch Brand relaunch. Important elements. When it’s evident your brand is underperforming, then it may be time for a brand relaunch. Even if your business thrives, the metric of comparing growth to a competitor’s success might illuminate a...
Twitter and its Trust and Safety Council

Twitter and its Trust and Safety Council

I enjoy Twitter about as much as I do Jim Carrey films. For those of you who do not know me, that means not at all. Maybe it’s this heightened level of disdain that prompts me to write so often about it. Scan back over our blogs and you’ll see impassioned...
The rebranding method is all about the mindset

The rebranding method is all about the mindset

The rebranding method is all about the mindset Tom Dougherty, CEO – Stealing Share 15 September 2015 If you’re not all in on a rebrand, you’re not rebranding I’m about halfway through a book that’s transforming the way I see the world around me. The...
The Stephen Colbert rebrand starts tonight

The Stephen Colbert rebrand starts tonight

The Stephen Colbert rebrand starts tonight Tom Dougherty, CEO – Stealing Share 8 September 2015 Let’s see if Colbert can shed his previous persona Tonight, an experiment of sorts will take place in front of an audience of millions. Stephen Colbert, the...
Lean Cuisine brand gets a makeover

Lean Cuisine brand gets a makeover

Lean Cuisine Tom Dougherty, CEO – Stealing Share 29 June 2015 Lean Cuisine brand gets a makeover  If you’re like me, you eat lunch at your desk. For many of us (again, including me), that also means heating up a frozen meal in the microwave because it’s easy....
Rebranding constantly. On the to-do list.

Rebranding constantly. On the to-do list.

Rebranding every 2 years Tom Dougherty, CEO – Stealing Share 23 April 2015 Rebranding constantly. On the to-do list. We live in a world where we see compressed time. In 1965, Gordon Moore, one of the founders of Intel, postulated in Moore’s Law that the...