Is negative brand messaging a mistake? By Tom Dougherty A negative brand message? Remember the brand name. Negative ideas are more memorable. It’s that simple. A few years ago, Stealing Share launched a medical biologic brand. Biomimetic Therapeutics...
A comprehensive rebranding project By Tom Dougherty The complete comprehensive rebranding The most potent brands look, feel, and sound just like the target audience that the brand targets. It is part of brand anthropology (the scientific study of human interactions...
Rebranding strategy - we are the experts A rebranding strategy from experts in change No other rebranding companies specialize in applying a rebranding strategy for their clients, as does Stealing Share. The reason is in our name. Contact us here to find out how. If...
Changing Ad Agencies Change Your Ad Agency or Fix Your Brand A powerful brand strategy influences everything that the brand touches. That’s why, if you’re caught in an ad agency carousel, you need to fix your brand. A brand strategy provides focus, clarity...
Rebranding do's and don'ts for marketers Rebranding your business Rebranding your business is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back. No sacred cows and no...
Brand strategy development. TIME FOR A CHANGE. Behavioral Modeling for brands Behavior modeling: created to understand emotional motivators Behavioral modeling opens the gates to influential brands. The brand anthropologists at Stealing Share created a predictive...
Brand Effectiveness Updating a brand. What if you find your brand’s meaning slipping away? Or you believe your brand is not important or fresh as it once was? You should think about updating your brand. You should call us and request a brand audit. Updating a brand is...
The top 4 reasons to rebrand The top 4 reasons to rebrand – or why you’re losing If we’re being bluntly honest, most companies have many reasons to rebrand. That’s because most brands simply don’t take advantage of the opportunities staring right at them. Most brands...
Brand repair The most effective brand repair Rebranding is a science, and the stakes are so high that it requires a specialist to navigate the obstacles, barriers, and opportunities that this critical business initiative requires. That means there are many...
Sears rebranding: Now the chain can die A Sears rebranding leading to the chain’s eventual death The Sears brand will finally die. Finally. Just seven months after a Sears rebranding revealed a new logo and brand positioning, the once proud retailer stands on the...
Brand Change: Insurance, Fast Food beware Brand change looming for both insurance and fast food brands Marketers and brand strategists, let alone CEOs, rarely think about current events affecting brand change. But brands not aware of how hot topics like climate...
Repositioning brands When repositioning brands makes sense So, you Googled brand repositioning. Good on you for doing so. Repositioning brands is an ongoing and constant process. The tactical changes in brand repositioning ensure the brand’s continued relevance to...
