Brand Development Brand development. How to win. Brand development is an important part of running any business. And, it is the only thing we do. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and luster....
The top 4 reasons to rebrand The top 4 reasons to rebrand – or why you’re losing If we’re being bluntly honest, most companies have many reasons to rebrand. That’s because most brands simply don’t take advantage of the opportunities staring right at them. Most brands...
Sears rebranding: Now the chain can die A Sears rebranding leading to the chain’s eventual death The Sears brand will finally die. Finally. Just seven months after a Sears rebranding revealed a new logo and brand positioning, the once proud retailer stands on the...
Repositioning brands When repositioning brands makes sense So, you Googled brand repositioning. Good on you for doing so. Repositioning brands is an ongoing and constant process. The tactical changes in brand repositioning ensure the brand’s continued relevance to...
The intricate rebranding elements Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette, which are simply representations of the brand. The new brand identity needs to reside in everything you do, say or imply....
Brand Change: Insurance, Fast Food beware Brand change looming for both insurance and fast food brands Marketers and brand strategists, let alone CEOs, rarely think about current events affecting brand change. But brands not aware of how hot topics like climate...
Is negative brand messaging a mistake? By Tom Dougherty A negative brand message? Remember the brand name. Negative ideas are more memorable. It’s that simple. A few years ago, Stealing Share launched a medical biologic brand. Biomimetic Therapeutics...
A comprehensive rebranding project By Tom Dougherty The complete comprehensive rebranding The most potent brands look, feel, and sound just like the target audience that the brand targets. It is part of brand anthropology (the scientific study of human interactions...
Elements of Brand Building Brand building. Important elements. Brand building. Art or Science? We assume you Googled brand building if you found your way to this page. As you know, Stealing Share is a branding company. It is what we do. So, a look under the hood at...
Rebranding strategy - we are the experts A rebranding strategy from experts in change No other rebranding companies specialize in applying a rebranding strategy for their clients, as does Stealing Share. The reason is in our name. Contact us here to find out how. If...
Branding an Individual By Tom Dougherty Personal branding forms unbreakable bonds Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist). Luckily I have never been asked to work on a...
Rebranding do's and don'ts for marketers Rebranding your business Rebranding your business is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back. No sacred cows and no...
