SECU

SECU

The Rebranding of SECU State Employees Credit Union of Maryland-SECU State Employees Credit Union of Maryland. With the anger over Wall Street and unfair fees, people are fed up with banks. Taking your accounts to another bank however, just means more of the same....
Rebranding a Bank. Is Banking a Commodity?

Rebranding a Bank. Is Banking a Commodity?

Rebranding Banks Rebranding a Bank. Is Banking a Commodity? Rebranding a Bank. Paying Before The Pump.  It seems counter intuitive to believe rebranding a bank to be a vital element when creating value. At least, for what is commonly labeled a commodity product....
Banks Should Cut Advertising Now

Banks Should Cut Advertising Now

Bank Marketing is a waste Banks Should Stop Advertising Now   Cut Advertising.Wasted Advertising Dollars Banks should cut advertising. They shouldn’t spend one more dollar on advertising. That is, until they can get right. Currently, banks are simply wasting...
Bank Advertising. Should Banks Spend More Money?

Bank Advertising. Should Banks Spend More Money?

Should They Spend More Money on Bank Advertising?   Banks are not totally made of money     Bank advertising stinks. In the banking and financial services market space, when the ultimate goal is to steal the “all important market share,” is awareness...
Marketing brands. Banks suck at it.

Marketing brands. Banks suck at it.

Bank Marketing Sucks Banks: The Worst At Marketing Brands Marketing brands. Do we ever see this skill in banking? It is, of course, easy to pile on banking these days. But let’s continue that trend anyway. You see, when it comes to marketing brands, the banking...
Branding a Bank. Analyze the Market.

Branding a Bank. Analyze the Market.

Branding a bank Branding a Bank. Analyze the Market. Branding A Bank — Where to start? Branding a bank is no small undertaking. All good bank advertising starts with a complete analysis of the market. That means considering the banking competition, the bank customer,...
Rebranding Banks and Credit Unions

Rebranding Banks and Credit Unions

Banks and Credit Unions Rebranding Banks and Credit Unions  The banking industry is going through another of its transition periods as banks come to understand that they are more closely aligned with the service sector than they are with the financial sector....
Bank branding. Problems ahead. Important market study.

Bank branding. Problems ahead. Important market study.

BANK BRANDING MARKET STUDY Bank branding. A market study. “These tough times are an opportunity for any bank that can get out of their own way and is willing to change. Soon, it won’t matter if banks are willing. Change is coming.” A fresh look at bank...
Marketing overseas: Understand your audience

Marketing overseas: Understand your audience

Marketing in other countries Marketing overseas: Understand your audience A global brand is by definition: Marketing Overseas Early in my career, I was transported from the familiar haunts of the United States to begin a long stent in the Middle East, marketing some...