Rebranding a Bank By Tom Dougherty Rebranding a Bank. Is Banking a Commodity? It seems counterintuitive to believe rebranding a bank to be a vital element when creating value. At least, for what is commonly labeled a commodity product. However, your brand just may be...
Bank Marketing Sucks 10 July 2014 Banks: The Worst At Marketing Brands Marketing brands. Do we ever see this skill in banking? It is, of course, easy to pile on banking these days. But let’s continue that trend anyway. You see, when it comes to marketing brands, the...
