A Sriracha Big Mac won’t fix the problem

A Sriracha Big Mac won’t fix the problem

Big Mac Big Trouble Tom Dougherty, CEO – Stealing Share 16 November 2016 A Sriracha Big Mac won’t fix the problem McDonald’s is testing a new menu option in central Ohio that is sure to raise some eyebrows as well as the temperature in some consumers’...
Pizza Hut rebrand, we told you so

Pizza Hut rebrand, we told you so

Pizza Hut rebrand, we told you so Tom Dougherty, CEO – Stealing Share 3 June 2015 Pizza Hut rebrand? “We obviously have not been happy with the performance of the relaunch of Pizza Hut,” Greg Creed, CEO of parent Yum! Brands Inc. said last Wednesday at the...
McDonalds fails to be believable

McDonalds fails to be believable

McDonalds fails to be believable Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds is losing share to other fast food and casual restaurants. Not too surprising from my perspective because the amount of competition has increased beyond belief. The choices...
McDonalds fails to be believable. Loses ground.

McDonalds fails to be believable. Loses ground.

The Failure of McDonalds Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds fails to be believable. Loses ground. McDonalds fails. Brand problems. McDonalds seems to be losing share to other fast food and casual restaurants. Not too surprising from my...
Pizza Hut Doritos. Enough’s enough, Pizza Hut

Pizza Hut Doritos. Enough’s enough, Pizza Hut

Pizza Hut Doritos Tom Dougherty, CEO – Stealing Share 9 December 2014 Pizza Hut Doritos. Yum  What’s all this about Pizza Hut Doritos? Co-branding is hot but Pizza Hut Doritos? I did a double take when I heard this: Pizza Hut is offering pizza with a...
Buffalo Wild Wings expands – for the right reasons

Buffalo Wild Wings expands – for the right reasons

Wild Wings Tom Dougherty, CEO – Stealing Share 24 August 2014 Buffalo Wild Wings expands – for the right reasons Buffalo Wild Wings is shaking things up. If you’ve missed the news, the chain is taking on the small, Dallas-based, Rusty Taco (known for...
Pizza Huts Tuscani Ad Mistaken Identity

Pizza Huts Tuscani Ad Mistaken Identity

Pizza Hut Pizza Hut Tuscani Ad Mistaken Identity Pizza Huts Tuscani Ad was More Clever Than You Thought You’ve probably remember the Pizza Huts Tuscani ad. It opened with 50 New Yorkers tasting pasta at what appears to be a swanky Manhattan restaurant called Tuscani....
Market Differentiation In Restaurants, B2B and others

Market Differentiation In Restaurants, B2B and others

Market Differentiation Market Differentiation In Restaurants, B2B and others Introduction to market differentiation Brand marketing is in a crisis, and the lack of movement within many markets – from retail to B2B to restaurant chains, and many others – proves it....
Fast Food Rebranding: How to Beat McDonalds

Fast Food Rebranding: How to Beat McDonalds

FAST FOOD REBRANDING: A MARKET STUDY Rebranding in fast food. Catching up to McDonalds. “Ask yourself: Is your brand different and better? Is it emotional? Does it capture the self-reflection of the customer we want to take from your competitors? Do you fulfill...
Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position Tom Dougherty, CEO – Stealing Share 22 September 2011 It doesn’t even consider a new idea On a frequent basis, Stealing Share will take a look at various markets for companies who are in position...