Carls Jr/Hardees: The way to beat McDonalds

Carls Jr/Hardees: The way to beat McDonalds

Carls Jr/Hardees: The way to beat McDonalds Tom Dougherty, CEO – Stealing Share 5 June 2013 You beat McDonalds by not copying it After a four and a half year stint, McDonalds has pulled the plug on its select line of Angus burgers. Since sales had been down 1.2%...
Fast food chains now publishing calories

Fast food chains now publishing calories

Fast food chains now publishing calories Tom Dougherty, CEO – Stealing Share 14 May 2013 Could fast food chains find themselves in a downturn? Imagine your surprise the first time you pull up to any of one of your favorite fast food chains and find calories...
Taco Bell’s Doritos Locos Tacos and a fresh cantina lineup?

Taco Bell’s Doritos Locos Tacos and a fresh cantina lineup?

Taco Bell’s Doritos Locos Tacos and a fresh cantina lineup? Tom Dougherty, CEO – Stealing Share 17 July 2012 Wonder which one will survive? Taco Bell has introduced a new Cantina Bell menu with recipes by celebrity chef Lorena Garcia. While the move might...
The constant churn of ad agencies – Arbys

The constant churn of ad agencies – Arbys

The constant churn of ad agencies – Arbys Tom Dougherty, CEO – Stealing Share 22 February 2012 It’s rarely the creative that’s the problem. It’s the brand strategy. Arbys just announced that it was severing ties with BBDO in favor of...
Despite it all, McDonalds profits continue to soar

Despite it all, McDonalds profits continue to soar

Despite it all, McDonalds profits continue to soar Tom Dougherty, CEO – Stealing Share 25 October 2010 Because the competition battles on table stakes Despite bad press and the knowledge we all know that its food is extremely unhealthy for you, McDonald’s...