Carls Jr/Hardees: The way to beat McDonalds

Carls Jr/Hardees: The way to beat McDonalds

Carls Jr/Hardees: The way to beat McDonalds Tom Dougherty, CEO – Stealing Share 5 June 2013 You beat McDonalds by not copying it After a four and a half year stint, McDonalds has pulled the plug on its select line of Angus burgers. Since sales had been down 1.2%...
The constant churn of ad agencies – Arbys

The constant churn of ad agencies – Arbys

The constant churn of ad agencies – Arbys Tom Dougherty, CEO – Stealing Share 22 February 2012 It’s rarely the creative that’s the problem. It’s the brand strategy. Arbys just announced that it was severing ties with BBDO in favor of...