Repositioning your brand By Tom Dougherty Your brand repositioning is different from rebranding Brand repositioning and rebranding share many strategic considerations. And one can dramatically turn INTO the other. But brand repositioning leaves many existing marketing...
Relaunching brand Laying the foundation for relaunching brand Every company claims to want to grow their market share and we believe all of them want to. And they believe the key is raising brand awareness by relaunching brand. The question then arises, “Why is it...
