Brand repositioning. Repositioning brands.

Brand repositioning. Repositioning brands.

Repositioning your brand.  Your brand repositioning is different from rebranding Brand Repositioning Brand repositioning and rebranding share many strategic considerations. And, one can dramatically turn INTO the other. But brand repositioning leaves many existing...
Laying the foundation for brand awareness

Laying the foundation for brand awareness

Brand Marketing Laying the foundation for brand awareness Brand Awareness Every company claims to want to grow their market share and I believe all of them want to. The question then arises, “Why do most fail?” I will address those issues here and focus on why the CEO...