The appealing brand of Shark Tank

The appealing brand of Shark Tank

The appealing brand of Shark Tank Tom Dougherty, CEO – Stealing Share 27 September 2016   You actually learn something about brand on this show   I am not the easiest audience to impress. Just ask my son, who this past weekend attempted to share a...
Samsung Galaxy 7 faces a brand hurdle

Samsung Galaxy 7 faces a brand hurdle

Samsung Galaxy 7 faces a brand hurdle Tom Dougherty, CEO – Stealing Share 6 September 2016 Powerful brands can overcome product failures. Is the Samsung Galaxy 7 one of those? Do we forget when a popular product fails to meet our expectations? What’s the one...
The IKEA experience is rooted in a belief

The IKEA experience is rooted in a belief

The IKEA experience is rooted in a belief Tom Dougherty, CEO – Stealing Share 4 August 2016 IKEA is actually a destination – retailers take note I am not much into indulging in the retail experience. I could care less about walking up and down aisles of...
The promise of dōTERRA essential oils

The promise of dōTERRA essential oils

The promise of dōTERRA essential oils Tom Dougherty, CEO – Stealing Share 29 November 2016 The promise of dōTERRA essential oils A few weeks back, I popped over to my son’s house to see my two grandkids. The visit, much like other visits to his place, was filled...
Planned Parenthood and the power of belief

Planned Parenthood and the power of belief

How powerful are beliefs when it comes to the self-identification that I call branding. In many ways it is the All Powerful Oz. You know Oz? He is the man behind the curtain that pretends to be a reality. Not only do our belief systems control and create the purposes...
The Peyton Manning HGH difference

The Peyton Manning HGH difference

The current sports story that fascinates me the most is the Peyton Manning HGH narrative, as first reported in a documentary by Al Jazeera. I’m not so much interested in the truth or falsehood of the report but how the reaction to it differs from other NFL scandals,...
Becoming a bandwagon fan

Becoming a bandwagon fan

The bandwagon fan has long been the scourge of the die-hard fan, and I have become one as I wrote yesterday when it comes to the Carolina Panthers and the Golden State Warriors. The brand of a bandwagon fan, or more specifically, the brand face of one is diametrically...
Nationwide Baby, the right approach

Nationwide Baby, the right approach

Nationwide Baby, the right approach Tom Dougherty, CEO – Stealing Share 18 July 2015 There’s a certain kind of genius with the Nationwide baby It is not a new commercial but Nationwide is running one right now that grabs a brand message and drives it home...
Mayweather Pacquiao a bust

Mayweather Pacquiao a bust

I’m an idiot. I should have known better but I couldn’t help myself in ordering the pay-per-view Mayweather Pacquiao boxing match. It was, as many of you who did the same thing know, a bust. It wasn’t just because I wanted Pacquiao to win (because I do think...
Research Measurement. It is why research matters.

Research Measurement. It is why research matters.

Research Measurement. It is why research matters. Measure research for more than just usage and attitudes Most believe research measurement is examining usage, awareness and general attitudes. That is important. But the meanings underneath those measurements provide...
Increasing market share with brand strategy

Increasing market share with brand strategy

Increasing market share with brand strategy Brand strategy and market share are directly linked The “desired brand image” is usually the last item on the creative brief. Most often, it asks the brief’s author to describe the brand in human terms such as “dependable,”...
Sell more products. Just think differently

Sell more products. Just think differently

Sell more products. Just think differently Sell more products through sales training Most of us think about business in terms of the products we sell. This is because most businesses typically originate out of someone having an idea for a product one can sell, and...