The Waning Equity of Video Game Branding

The Waning Equity of Video Game Branding

Game Consoles The Waning Equity of Video Game Branding   Video Game Branding and Game Station Branding The video game branding  manufacturers have become inconsistent in their brand messaging and the result has led to rebranding efforts that have made them all similar...
OnLive’s brand must be about more than the technology

OnLive’s brand must be about more than the technology

OnLive’s brand must be about more than the technology Tom Dougherty, CEO – Stealing Share 12 July 2012 The technology is a support point for the promise OnLive is no longer new to the world of gaming. Yet, almost three years after its release, I am still...
Nintendo’s Wii U is trying to be too many things

Nintendo’s Wii U is trying to be too many things

Nintendo’s Wii U Tom Dougherty, CEO – Stealing Share 4 June 2012 The brand of Wii is supposed to be about simplicity The gaming industry seems to be split up into two audiences: The serious gamers and those of us who play on less intensive platforms such as an...
A Samsung TV with Google TV sounds like more of the same

A Samsung TV with Google TV sounds like more of the same

A Samsung TV with Google TV sounds like more of the same Tom Dougherty, CEO – Stealing Share 29 November 2011 There’s nothing here to topple Apple TV Samsung is currently in late stage talks to bring Google TV to its new line of televisions. The pairing...
For today’s tech brands, security and brand go hand in hand

For today’s tech brands, security and brand go hand in hand

For tech brands, security and brand go hand in hand Tom Dougherty, CEO – Stealing Share 10 June 2011 Security may no longer be a table stake Over the past few week there have been multiple companies – reputable companies, I might add – that have...
Table stakes like price never work, just ask Playstation

Table stakes like price never work, just ask Playstation

Table stakes like price never work, just ask Playstation Tom Dougherty, CEO – Stealing Share 19 January 2011 Especially when trying to reach the serious gamer The dark hand of hackers has cast a gloomy shadow over the Playstation Network (PSN) as last week saw a...
The game is up

The game is up

Marketing video games in a new economy Tom Dougherty, CEO – Stealing Share 18 May 2009 The game is up Everything seems to be taking an economic hit these days and the latest loser is U.S. video game sales. Should this be too much of a surprise? According to...