The much-needed rebranding of Papa Johns pizza

The much-needed rebranding of Papa Johns pizza

Papa Johns pizza Tom Dougherty, CEO – Stealing Share 5 March 2018 The much-needed rebranding of Papa Johns pizza Rest in Peace, Papa Johns pizza. Or, at least, it was (not) nice knowing founder John Schnatter. The day after NFL fires Papa Johns pizza as the...
Pizza Inn Express right there with C-store hot dogs

Pizza Inn Express right there with C-store hot dogs

Pizza Inn Express Tom Dougherty, CEO – Stealing Share 13 December 2017 Pizza Inn Express right there with C-store hot dogs Pizza Inn, or rather its parent company Rave, hopes its new concept, Pizza Inn Express, can be a game changer. Pizza Inn Express or PIE...
Pizza Hut beer delivery coming your way!

Pizza Hut beer delivery coming your way!

Pizza Hut beer delivery Tom Dougherty, CEO – Stealing Share 6 December 2017 Pizza Hut beer delivery coming your way! Pizza Hut beer coming to your house via delivery? It’s about damn time. The pizza chain starts with a beta test in Phoenix, then roll it out to...
Ads featuring Dominos store remodels are worthless

Ads featuring Dominos store remodels are worthless

Ads featuring Dominos store remodels are worthless Tom Dougherty, CEO – Stealing Share 22 February 2017 They are all about Dominos and not the customer Dominos Pizza is at it again. This time, it is airing ads highlighting a new Dominos store remodel. The ads...
Papa Johns ads disingenuous at best

Papa Johns ads disingenuous at best

Papa Johns ads disingenuous at best Tom Dougherty, CEO – Stealing Share 15 February 2017 They feel so much like marketing, they aren’t believable I have seen more and more of the pizza family from Papa Johns ads lately. The chain must be spending a...
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
Branding Company Competitors. A sorry lot.

Branding Company Competitors. A sorry lot.

Them.  Our Branding Company Competitors Branding Company Competitors. A sorry lot. Our esteemed *branding company competitors  They have no idea what they are doing. They are so clueless, that they actually feature and brag about some of the worst excuses for...
Elon Musk: Stop discounting the Tesla

Elon Musk: Stop discounting the Tesla

Elon Musk: Stop discounting the Tesla Tom Dougherty, CEO – Stealing Share 13 October 2016 Battling on price is a loser One sure sign of a failing brand (or a failing market) is if it starts discounting. Fighting on price is sure fire way to send you into...
Pizza Hut rebrand, we told you so

Pizza Hut rebrand, we told you so

Pizza Hut rebrand, we told you so Tom Dougherty, CEO – Stealing Share 3 June 2015 Pizza Hut rebrand? “We obviously have not been happy with the performance of the relaunch of Pizza Hut,” Greg Creed, CEO of parent Yum! Brands Inc. said last Wednesday at the...
Pizza Hut Doritos. Enough’s enough, Pizza Hut

Pizza Hut Doritos. Enough’s enough, Pizza Hut

Pizza Hut Doritos Tom Dougherty, CEO – Stealing Share 9 December 2014 Pizza Hut Doritos. Yum  What’s all this about Pizza Hut Doritos? Co-branding is hot but Pizza Hut Doritos? I did a double take when I heard this: Pizza Hut is offering pizza with a...
Pizza Hut is moving past the $10 pizza

Pizza Hut is moving past the $10 pizza

Pizza Hut is moving past the $10 pizza Tom Dougherty, CEO – Stealing Share 12 November 2014 The rebrand doesn’t go far enough I have blogged on the pizza QSR segment so many times that a listing of all the posts would fill more than a few pages. The reason...
Pizza Huts Tuscani Ad Mistaken Identity

Pizza Huts Tuscani Ad Mistaken Identity

Pizza Hut Pizza Hut Tuscani Ad Mistaken Identity Pizza Huts Tuscani Ad was More Clever Than You Thought You’ve probably remember the Pizza Huts Tuscani ad. It opened with 50 New Yorkers tasting pasta at what appears to be a swanky Manhattan restaurant called Tuscani....