SeaWorld vs. Blackfish. A battle of brands.

SeaWorld vs. Blackfish. A battle of brands.

SeaWorld vs. Blackfish. A battle of brands. Tom Dougherty, CEO – Stealing Share 26 March 2015 SeaWorld needs some serious brand repair Business at SeaWorld is off by about a million visitors per year. No one doubts that this dramatic drop in visitations to the...
Where’s the beef? Messaging to overcome icky responses.

Where’s the beef? Messaging to overcome icky responses.

Where’s the beef? Messaging to overcome icky responses. Tom Dougherty, CEO – Stealing Share 23 February 2012 What must that messaging include? In an article this week that was both fascinating and, well, disgusting, it was announced that scientists have...