Changing Attitudes as a Dynamic in brand development

Changing Attitudes as a Dynamic in brand development

Changing Attitudes as a Dynamic in brand development Changing attitudes is the first step in persuasion The first step in changing attitudes is understanding human behavior and how to affect it. The brief video below helps explain how that arises from the science of...
How do you influence prospective customers?

How do you influence prospective customers?

Influencing Prospects How do you influence prospective customers? Do not be quick to blame your advertising agency or marketing department if your business is failing to grab market share. In reality, it is a safe bet that your problem is not in your advertising...
Brand persuasion

Brand persuasion

Exploiting weaknesses in your competitors Your Competitions Weakness Can Be Exploited At Stealing Share, we often talk about changing behaviors and, more often than not, the behavior and attitude that needs to be changed is yours. Every company and brand we have...
Brand meaning. Creating persuasive branding.

Brand meaning. Creating persuasive branding.

The Brand’s Meaning Brand Meaning…Who Cares. You need to care deeply. How Important is Brand Meaning Brand meaning is how purchase decisions are made. Have you ever played that game, “Telephone?” You know that game where you sit in a circle and the first...
Motivating Customers to buy

Motivating Customers to buy

The Motivation to Buy Motivating Customers to buy Motivating Customers is a Science  Why The Great Silence? Motivating customers. Those companies wise to winning know the best time to take advantage of your competition is when things get tough for the whole category....
An Inconvenient Truth doesn’t persuade

An Inconvenient Truth doesn’t persuade

An Inconvenient Truth doesn’t persuade The art of persuasion is reaching those who don’t believe An Inconvenient Truth had the right message. But the brand of Al Gore superseded it so it failed to persuade. Stealing Share is in the persuasion...
Use Brand Value to Increase Preference

Use Brand Value to Increase Preference

Brand Value and Preference Use Brand Value to Increase Preference Increasing PreferenceThere is an age old problem in consumer products and packaged goods. What is the best brand strategy to use when you want to increase preference and margins? Especially when...
Brand influence. The Inside-Out Perspective

Brand influence. The Inside-Out Perspective

Seeing Things Backwards The Inside-Out Brand Perspective Your brand influence is a reflection the customer Brand influence is always the goal. One of the most common comments we, at Stealing Share, hear clients (both prospective and those “in-process”) say is, “We...
Behavior Modeling is a branding tool

Behavior Modeling is a branding tool

Behavioral Modeling Behavior Modeling is a branding tool Behavior modeling guides brand development. If your goal is to increase consumer preference and grow your market share, know that brand strategy goes beyond theory. And it should be more aligned with brand...
Our Brand Development scares your competitors

Our Brand Development scares your competitors

Brand Development  Brand Development is about the customer Winning is all about customers. Unless you listen to other branding companies. They don’t talk about persuasion. Unbelievable!   Our rebranding doesn’t work like that We get off our ass and go into...
Ask more from your rebrand. Demand persuasion.

Ask more from your rebrand. Demand persuasion.

Ask more from your rebrand Tom Dougherty, CEO – Stealing Share 21 April 2014 Doing a rebrand is not about a pretty picture While any rebrand initiative often time resides in the marketing departments, all too often we forget about the brand’s marketing...