Will a new Staples CMO make a lick of difference?

Will a new Staples CMO make a lick of difference?

Staples Tom Dougherty, CEO – Stealing Share 30 May 2017 Will a new Staples CMO make a lick of difference? This is not an open letter to Michelle Bottomley, the newly hired Staples CMO. Those tend to be trite. But if there’s a time for Bottomley and the Staples...
Staples Workbar won’t fix the overall problem

Staples Workbar won’t fix the overall problem

Staples Workbar won’t fix the overall problem Tom Dougherty, CEO – Stealing Share 15 September 2016 Staples Workbar won’t fix the overall problem Oh boy. As Staples (and its failed merger partner, Office Depot) tries to recover from disappointing...
Office Depot, Staples merger and new CEOs

Office Depot, Staples merger and new CEOs

Office Depot, Staples merger and new CEOs What the new CEOs should do Changes are afoot among the office supply chains with both Office Depot and Staples looking for new CEOs. This comes on the heels of the expected Office Depot Staples merger between the two...
Staples will buy Office Depot. Who cares?

Staples will buy Office Depot. Who cares?

Staples and Office Depot Tom Dougherty, CEO – Stealing Share 4 February 2015 Staples will buy Office Depot. Who cares? Today it was announced that Staples will buy Office Depot for about $6.3 billion. As a small business owner, this purchase will mean that...
Office Super Stores. Staples or Office Depot?

Office Super Stores. Staples or Office Depot?

The Office Superstores Office Super Stores. Staples or Office Depot? Office Supply Stores – Who Wins? Staples, Office Depot or OfficeMax? it did not start out about office supply stores. My colleagues and I were recently discussing the lack of brand surrounding...
The new Office Depot message: We have stamps!

The new Office Depot message: We have stamps!

The new Office Depot message: We have stamps! Tom Dougherty, CEO – Stealing Share 18 May 2012 Wow. Office Depot has become a destination now! Have you heard the latest Office Depot message? I noticed it the other day on NPR and the voice over went something like...
OfficeMax has little to say and its market share reflects that

OfficeMax has little to say and its market share reflects that

OfficeMax has little to say and its market share reflects that Tom Dougherty, CEO – Stealing Share 16 February 2012 Is there really any difference between OfficeMax and its competitors? Human beings look for meaning. In the absence of meaning, they will create...
Shopping at Office Depot…I mean, Staples

Shopping at Office Depot…I mean, Staples

Office Depot and Staples are the same Tom Dougherty, CEO – Stealing Share 27 May 2009 Shopping at Office Depot…I mean, Staples Question: What is wrong with this story? A company creates a new category of mass merchandising by recognizing a need in the...