The Nordstrom brand takes a new approach

The Nordstrom brand takes a new approach

Nordstrom brand Tom Dougherty, CEO – Stealing Share 13 September 2017 The Nordstrom brand takes a new approach Nordstrom is launching a new kind of store, as the Nordstrom brand verges on being bought by Leonard Green & Partners, taking the chain private. In...
Nordstrom and Ivanka. Does it matter?

Nordstrom and Ivanka. Does it matter?

Nordstrom and Ivanka. Does it matter? Tom Dougherty, CEO – Stealing Share 13 February 2017 There are bigger issues for Nordstrom than Ivanka Trump Anger and applause has greeted Nordstrom deciding to no longer carry Ivanka Trump’s brand of apparel. You’re...
Playing the Lowest Price War is a Losing Game

Playing the Lowest Price War is a Losing Game

The Lowest Price Trap Playing the Lowest Price War is a Losing Game Lowest Price means lower margins The Cheapest Brand. Is it a brand position at all? Lowest price is costly. Everyone loves a good deal. There are some people who search them out going from store to...