The Nook ereader is dead

The Nook ereader is dead

The Nook ereader is dead Tom Dougherty, CEO – Stealing Share 19 June 2013 Lowering prices is a desperate attempt to buy into the market There’s an old adage I hold like a keepsake: “Desperate people do desperate things.” This lesson can be applied to companies...
Split Nook from Barnes & Noble to stay in the e-reader game

Split Nook from Barnes & Noble to stay in the e-reader game

Splitting Nook from Barnes & Noble to stay in the e-reader game Tom Dougherty, CEO – Stealing Share 9 January 2012 The two brands represent two different things As we have been speculating at Stealing Share, Barnes & Noble is in dire need of extensive...
Amazon’s Kindle Fire to play the price game  – will it work?

Amazon’s Kindle Fire to play the price game – will it work?

Amazon’s Kindle Fire to play the price game  – will it work? Tom Dougherty, CEO – Stealing Share 30 September 2011 This will hurt the Nook more than the iPad Amazon has just made things interesting. Today, in my daily quest to find new electronic...
Split Nook from Barnes & Noble to stay in the e-reader game

The Nook has thrown in the towel: The iPad has won

The Nook Tom Dougherty, CEO – Stealing Share 21 June 2010 The Nook has thrown in the towel: The iPad has won It was only a matter of time until we saw e-readers other than the iPad react to Apple’s blockbuster and here’s the first shot: Barnes & Noble...
Watch out for Barnes & Noble

Watch out for Barnes & Noble

Focus is essential for good brands Tom Dougherty, CEO – Stealing Share 23 February 2010 Watch out for Barnes & Noble One rule of thumb when it comes to brand marketing is to be focused. It’s related to the adage that if you’re trying to be for everybody,...