Auto advertising: Nissan, Renault, the same idea?

Auto advertising: Nissan, Renault, the same idea?

Auto advertising: Nissan, Renault, the same? Tom Dougherty, CEO – Stealing Share 1 June 2011 Check it out: A Nissan ad and a Renault one. Almost identical ideas. Following up to yesterday’s post, I do believe we all need to look for cleaner and more...
The new Nissan Leaf spot is a case study in getting it wrong

The new Nissan Leaf spot is a case study in getting it wrong

Nissan’s new Leaf spot is a case study in getting it wrong Tom Dougherty, CEO – Stealing Share 31 May 2011 It only builds the category of electronic cars, not preference for the Nissan Leaf It’s always frustrating to me when a TV spot is memorable, but...
Toyota: A powerful brand may be your undoing

Toyota: A powerful brand may be your undoing

Parent or model in automobile branding Tom Dougherty, CEO – Stealing Share 17 February 2010 Toyota: A powerful brand may be your undoing This may seem strange coming from a brand guy, but investing in a powerfully recognized brand has its pitfalls. Consider...
Toyota – Another bullet with Prius brake problems.

Toyota – Another bullet with Prius brake problems.

Best practices = brake problems? C’mon Toyota Tom Dougherty, CEO – Stealing Share 3 February 2010 Toyota – Another bullet with Prius brake problems. Looks like Toyota Prius is having some brake problems and this is BIG news? It is news only because...
Would you buy a Toyota?  Not a chance.

Would you buy a Toyota? Not a chance.

Toyota’s not alone in its brand problems, but the recall doesn’t help Tom Dougherty, CEO – Stealing Share 2 February 2010 Would you buy a Toyota?  Not a chance. If I were Toyota, I would brace myself for a serious erosion of its sales. Why? Well not...
TOYOTA needs another recall… its brand.

TOYOTA needs another recall… its brand.

Car companies don’t know how to brand Tom Dougherty, CEO – Stealing Share 29 January 2010 TOYOTA needs another recall… its brand. Toyota is in the news these days and the auto world is quaking over an accelerator issue that has lead to the suspension...