The new Nissan Leaf spot is a case study in getting it wrong

The new Nissan Leaf spot is a case study in getting it wrong

Nissan’s new Leaf spot is a case study in getting it wrong Tom Dougherty, CEO – Stealing Share 31 May 2011 It only builds the category of electronic cars, not preference for the Nissan Leaf It’s always frustrating to me when a TV spot is memorable, but...