The Nintendo Switch nails the landing

The Nintendo Switch nails the landing

Nintendo Switch Tom Dougherty, CEO – Stealing Share 6 March 2018 The Nintendo Switch nails the landing The following blog on the Nintendo Switch comes courtesy of guest blogger and Stealing Share strategist, Mark Dougherty.  My old man, bless his heart, harbors...
Nintendo Super Mario Run a failure?

Nintendo Super Mario Run a failure?

Nintendo Super Mario Run a failure? Tom Dougherty, CEO – Stealing Share 5 January 2017 Is it a simple fix? I am not much of a video gamer. What I am is a brand enthusiast. Moreover, I am intrigued when a brand whiffs badly. And Nintendo Super Mario Run is doing...
What is the deal with Pokemon Go?

What is the deal with Pokemon Go?

Go Pokemon Go Tom Dougherty, CEO – Stealing Share 11 July 2016 Pokemon Go I am the last person to comment on the mania surrounding a Nintendo game, but the immediate popularity of Pokemon Go is too immense to ignore. And too interesting to leave alone, too....
Nintendo is finally making apps

Nintendo is finally making apps

When I was young, I enjoyed arcade classics like Donkey Kong and Pac-Man. Simple games that involved a joystick and a couple of buttons. These days, I am afraid I could never learn what the plethora of buttons do on a Playstation or X-Box controller. Ultimately, I...
The Waning Equity of Video Game Branding

The Waning Equity of Video Game Branding

Game Consoles The Waning Equity of Video Game Branding   Video Game Branding and Game Station Branding The video game branding  manufacturers have become inconsistent in their brand messaging and the result has led to rebranding efforts that have made them...
Nintendo’s Wii U is trying to be too many things

Nintendo’s Wii U is trying to be too many things

Nintendo’s Wii U Tom Dougherty, CEO – Stealing Share 4 June 2012 The brand of Wii is supposed to be about simplicity The gaming industry seems to be split up into two audiences: The serious gamers and those of us who play on less intensive platforms such as an...
Nintendo console mistakes the medium for the message

Nintendo console mistakes the medium for the message

Nintendo console mistakes the medium for the message Tom Dougherty, CEO – Stealing Share 5 August 2011 Nintendo consoles should be about more than the technology Some time ago in an earlier blog, when the Nintendo console 3DS was in development but had not yet...