Insurance branding to create preference

Insurance branding to create preference

Insurance branding to create preference By Tom Dougherty   The purpose of insurance branding Any process of insurance branding includes questions about creating preference. How do we gain preference for our products when, basically, they are identical to that of the...
NIKE brand and the secrets to differentiation

NIKE brand and the secrets to differentiation

The Nike Brand By Tom Dougherty NIKE brand and the secrets to differentiation The Nike brand did it. Dare to Be Different. In the media crazy world in which we live, when the Nike brand presents a new tag line, or Mr. Potato Head rises from pop culture purgatory to...