Insurance branding to create preference

Insurance branding to create preference

Insurance branding to create preference The purpose of insurance branding Any process of insurance branding includes questions about creating preference. How do we gain preference for our products when, basically, they are identical to that of the competition? Can we...
NIKE brand and the Secrets to differentiation.

NIKE brand and the Secrets to differentiation.

The Nike Brand NIKE brand and the Secrets to differentiation. The Nike brand did it. Dare to Be Different In the media crazy world in which we live, when the Nike brand presents a new tag line, or Mr. Potato Head rises from pop culture purgatory to represent a modern...
Preference is being different, not copying Nike

Preference is being different, not copying Nike

Preference is being different, not copying Nike Copying the market leader only helps the market leader Stop looking to the market leader like Nike as a role model. Consumer product branding is more complicated than that. This is a tough hump to get over because good...
Different products have different drivers

Different products have different drivers

Different products have different drivers Making your brand truly different   What drives sales and growth when branding consumer products? Look at the communication messages to find out what is believed to be the main driver. it all starts with differentiating your...