The genius of Phil Knight of NIKE

The genius of Phil Knight of NIKE

The genius of Phil Knight of NIKE Tom Dougherty, CEO – Stealing Share 6 June 2015 The genius of Phil Knight of NIKE  I’m a little late to this, as we’re all caught up in the US women’s World Cup victory, Fourth of July weekend and, for a the minor few, Donald...
NIKE brand and the Secrets to differentiation.

NIKE brand and the Secrets to differentiation.

The Nike Brand NIKE brand and the Secrets to differentiation. The Nike brand did it. Dare to Be Different In the media crazy world in which we live, when the Nike brand presents a new tag line, or Mr. Potato Head rises from pop culture purgatory to represent a modern...
Preference is being different, not copying Nike

Preference is being different, not copying Nike

Preference is being different, not copying Nike Copying the market leader only helps the market leader Stop looking to the market leader like Nike as a role model. Consumer product branding is more complicated than that. This is a tough hump to get over because good...
Nike and Tiger Woods. Nike’s big gamble.

Nike and Tiger Woods. Nike’s big gamble.

Nike and Tiger Woods. Nike’s big gamble. Tom Dougherty, CEO – Stealing Share 27 March 2013 Tiger Woods demonstrates the danger with celebrity endorsements Celebrity endorsements are risky business. Companies that hire famous faces also buy any ugly...
The MAG shoe is for a great cause, but…

The MAG shoe is for a great cause, but…

The MAG shoe is for a great cause, but… Tom Dougherty, CEO – Stealing Share 15 September 2011 I just don’t get the MAG shoe In blogging about brands I tend to pull regularly from a batch of default “good” brands— Apple, Ikea, Nike, as well as default...