Redesign of Diet Coke works because of overall brand

Redesign of Diet Coke works because of overall brand

Redesign of Diet Coke works because of overall brand Tom Dougherty, CEO – Stealing Share 20 August 2012 It’s recognizable as Diet Coke with a new meaning There are a handful of brands that always seem to get it right. Apple and McDonalds, of course, which...