FIFA arrests, sports brands

FIFA arrests, sports brands

I know very little about international soccer. But I do know this: FIFA is corrupt and has been for decades so the FIFA arrests were no surprise to me. That belief, based on little evidence, was confirmed last night when many top officials at the global soccer...
Charlotte Bobcats to Charlotte Hornets: Is it enough?

Charlotte Bobcats to Charlotte Hornets: Is it enough?

Charlotte Bobcats to Charlotte Hornets: Is it enough? Tom Dougherty, CEO – Stealing Share 23 May 2013 Remember, the Charlotte Hornets were GOOD Michael Jordan announced today that the Charlotte Bobcats are going to grab its old name back because New Orleans has...
Jeremy Lin is the change the NBA brand needed

Jeremy Lin is the change the NBA brand needed

Jeremy Lin is the change the NBA brand needed Tom Dougherty, CEO – Stealing Share 20 February 2012 Why? Because he’s fun. A curious thing is happening in the NBA. As you may know, I have virulently detested the current situation of the National Basketball...
The greatest success for Michael Jordan? His brand.

The greatest success for Michael Jordan? His brand.

The greatest success for Michael Jordan? His brand. Tom Dougherty, CEO – Stealing Share 29 November 2011 His silhouette alone is a brand equity As a player, Michael Jordan was a complete NBA player — the best ever? Quite possibly. Whether gliding from the free...