A Super Bowl of missed connections

A Super Bowl of missed connections

Jumping the route – the ads of the Super Bowl Tom Dougherty, CEO – Stealing Share 2 February 2015 A Super Bowl of missed connections The Super Bowl was filled with brands just missing the opportunity to connect their stories to their brands. Whether you’re...
The Insurance Industry marketing

The Insurance Industry marketing

The Insurance Market The Insurance Industry marketing The Insurance Industry Needs To Wake Up Insurance industry marketing is hardly working The insurance industry marketing business is overwhelmingly dominated by non-brand brands. This seems unlikely considering the...
Automobile insurance companies claiming the same position

Automobile insurance companies claiming the same position

Automobile insurance companies claiming the same position Tom Dougherty, CEO – Stealing Share 31 August 2010 Wake up, automobile insurance brands Most outsiders (and even analysts) believe that the auto insurance market is driven by price and that the...