Introducing American Outdoor Brands?

Introducing American Outdoor Brands?

Introducing American Outdoor Brands? Tom Dougherty, CEO – Stealing Share 10 November 2016 How does American Outdoor Brands even help? Yet another iconic brand is changing its name. Smith & Wesson Holding Corporation, the parent company of the like-named gun...
Denali. What’s in a name? Apparently everything.

Denali. What’s in a name? Apparently everything.

Denali. Denali. Denali. Its always Denali Tom Dougherty, CEO – Stealing Share 29 November 2016 Denali. What’s in a name? Apparently everything. Denali by any other name would still be as cold On the eve of President Obama’s visit to Alaska, it was...
Brand names. The Lack of Brand Coherence in Naming

Brand names. The Lack of Brand Coherence in Naming

Brandnameitis: The Lack of Coherence in Brand Names Don’t get cute with brand names Brand names? It would be easy if all drugs fit into categories named after the seven dwarves (Sleepy, Sneezy, Dopey, Happy…etc.). Unfortunately, the brand naming strategy of new...
Brand Naming. What are the rules? Is it important?

Brand Naming. What are the rules? Is it important?

Brand Naming Brand Naming. What are the rules?  NAMING DOESN’T JUST NEED “MORE” We spend a lot of time dispelling the myths of branding. We tell companies to define their brands by the customers they wish to influence. More than by the attributes of...
Considering a brand name change

Considering a brand name change

Considering a brand name change A brand name change alone is not rebranding  It bears repeating. A brand name change does not change a brand by itself.Unfortunately, there are a great many organizations and consultants who believe otherwise. They believe a brand name...