Motorola finds its aha moment…sort of

Motorola finds its aha moment…sort of

Motorola Tom Dougherty, CEO – Stealing Share 26 July 2017 Motorola finds its aha moment…sort of Well, golly gee. Someone’s actually thinking about a common mistake brands make: Putting the cart in front of the horse. Welcome to logic, Motorola. Motorola’s...
New T-mobile ad must be more single-minded

New T-mobile ad must be more single-minded

New T-mobile ad must be more single-minded Tom Dougherty, CEO – Stealing Share 11 May 2012 Who is T-Mobile taking on here? The iPhone, which it will soon carry? In a new T-Mobile ad, a model steps out of the pink dress and into black leather. The subtext of this...
With the iPhone 4S, Apple’s brand takes on new meaning

With the iPhone 4S, Apple’s brand takes on new meaning

With the iPhone 4S, Apple’s brand takes on new meaning Tom Dougherty, CEO – Stealing Share 16 October 2011 Maybe the Apple brand isn’t failing after all Even in the wake of Steve Jobs’ death and speculation that Apple could run into trouble with him gone —...