Promotions won’t make millennials loyal

Promotions won’t make millennials loyal

Millennials  Tom Dougherty, CEO – Stealing Share 15 August 2016 Promotions won’t make millennials loyal The holy grail of brands and advertisers is reaching millennials, that misunderstood demographic that represents the future of every brand. This is the...
The brand of Cam Newton

The brand of Cam Newton

The brand of Cam Newton Tom Dougherty, CEO – Stealing Share 3 February 2016 Cam demonstrates emotion. So get over it. The quarterback matchup in Super Bowl 50 is going to be fierce, with the old guard (Peyton Manning) facing the new one (Cam Newton) in a battle...
eSports, a brave new(ish) world for brands

eSports, a brave new(ish) world for brands

Last year, 27 million people tuned into the finals of one of the biggest tournaments in professional gaming, the Riot Games League of Legends tournament. Just for quick comparison, that is more than how many watched the final games of the NBA Finals or the MLB World...
Fast food breakfast: Understanding Millennials the McDonalds way

Fast food breakfast: Understanding Millennials the McDonalds way

Fast food breakfast: Understanding Millennials Tom Dougherty, CEO – Stealing Share 10 June 2013 Millennials operate on their own schedules In the world of fast food, the recent battles have been over expanding into other day parts. For years, for example, there...