Why companies get their communications wrong

Why companies get their communications wrong

Why companies get their communications wrong Tom Dougherty, CEO – Stealing Share 18 June 2014 All companies are communication companies We are exposed to something like 5,000 marketing messages per day. To say that the competition for the average person’s...
Where’s the beef? Messaging to overcome icky responses.

Where’s the beef? Messaging to overcome icky responses.

Where’s the beef? Messaging to overcome icky responses. Tom Dougherty, CEO – Stealing Share 23 February 2012 What must that messaging include? In an article this week that was both fascinating and, well, disgusting, it was announced that scientists have...