Medtronic Stealing Share

Medtronic Stealing Share

Medtronic Heart Valves   CARDIAC SURGEONS SEEK SIMPLICITY. If you are a cardiac surgeon right now, you’re inundated with statistics from manufacturers as to why their products are minutely better than the next. Stealing Share’s rebranding cut through the clutter to...
The wasted dollars of product naming

The wasted dollars of product naming

The wasted dollars of product naming By Tom Dougherty Product naming – Stop the craziness Product naming is important. But brands should hold every part of their businesses to a high standard of eliminating wasteful spending. For example, few industries are...
Medical Device Company Marketing

Medical Device Company Marketing

The Medical Device Market By Tom Dougherty Medical Device Company Marketing Medical device company marketing must learn their lessons or repeat mistakes It is obvious that medical device company marketing is limp. Look at the global economy today. One of the few...
Brand work. Our rebranding clients

Brand work. Our rebranding clients

Brand Work A few of our clients Our Brand Work and Experience Our brand work cuts across every category. Consumer products, beer, alcoholic beverages, medical devices, and hospitals. We have rebranded small kitchen appliances, disposable diapers, resorts,...