How a brand addresses a pacemaker recall

How a brand addresses a pacemaker recall

St Jude pacemaker recall Tom Dougherty, CEO – Stealing Share 31 August 2017 How a brand addresses a pacemaker recall Our experience in the medical device industry reaches across many of the top brands. Branding St. Jude Medical (now Abbott), working with...
Boston Scientific TV spot doesn’t create preference

Boston Scientific TV spot doesn’t create preference

Boston Scientific Tom Dougherty, CEO – Stealing Share 13 July 2017 Boston Scientific TV spot doesn’t create preference There are few, if any, companies that brand products and companies in the medical device category more than Stealing Share. We’ve worked...
Medtronic Stealing Share

Medtronic Stealing Share

Medtronic Heart Valves   CARDIAC SURGEONS DECIDE FOR THEMSELVES. Branded Items Completed for Medtronic Heart Valves: Brand Standards Brand Launch Advertising Branch Launch Brochures and Product Literature Trade Show Exhibit Design and Touchscreen Trade Show...
The wasted dollars of product naming

The wasted dollars of product naming

The wasted dollars of product naming Stop the craziness Product naming is important. Brands should hold every business to a high standard of eliminating wasteful spending. For example, few industries are worse at spending money on foolish efforts than medical devices....
Medical Device Company Marketing

Medical Device Company Marketing

The Medical Device Market Medical Device Company Marketing   Medical device company marketing must learn their lessons or repeat mistakes It is obvious that medical device company marketing is limp. Look at the global economy today. One of the few segments that seems...
Brand work. Our rebranding clients

Brand work. Our rebranding clients

Experience A few of our clients Our Brand Work and Experience Our brand work cuts across every category. Consumer products, beer, alcoholic beverages, medical devices, and hospitals. We have rebranded small kitchen appliances, disposable diapers, resorts,...