The wasted dollars of product naming

The wasted dollars of product naming

The wasted dollars of product naming By Tom Dougherty Product naming – Stop the craziness Product naming is important. But brands should hold every part of their businesses to a high standard of eliminating wasteful spending. For example, few industries are...
Medical Device Brands and Rebranding

Medical Device Brands and Rebranding

Medical Devices Medical Device Brands Medical device brands, do you make the best prosthetic hip, knee, shoulder, or fixation devices in the industry? Do you make the most accurate monitoring devices? Do you make the highest resolution mapping or scanning system, or...
Medical Device Company Marketing

Medical Device Company Marketing

The Medical Device Market By Tom Dougherty Medical Device Company Marketing Medical device company marketing must learn their lessons or repeat mistakes It is obvious that medical device company marketing is limp. Look at the global economy today. One of the few...
Sales to Marketing. Which One Are You?

Sales to Marketing. Which One Are You?

Sales to Marketing Sales to Marketing. Which Are You?  Medical Device Manufacturers are slowly moving from sales to marketing Pharmaceutical companies and medical device manufacturers share the same challenges and marketing hurdles as the manufacturers of package...