McCafe brand is still McDonalds

McCafe brand is still McDonalds

McDonalds wants to be Starbucks Tom Dougherty, CEO – Stealing Share 7 December 2016 McDonald’s to overhaul McCafe and fixing the wrong problem In the latest move that demonstrates it has lost its mind, McDonalds is going to overhaul its McCafe brand....
McDonalds tactics are not enough

McDonalds tactics are not enough

McDonalds tactics are not enough Tom Dougherty, CEO – Stealing Share 22 November 2016 Here’s another one of McDonalds tactics that is an exercise in sheer stupidity. McDonalds, the fast-food king of the world, is instituting kiosks for ordering and...
A Sriracha Big Mac won’t fix the problem

A Sriracha Big Mac won’t fix the problem

Big Mac Big Trouble Tom Dougherty, CEO – Stealing Share 16 November 2016 A Sriracha Big Mac won’t fix the problem McDonald’s is testing a new menu option in central Ohio that is sure to raise some eyebrows as well as the temperature in some consumers’...
Even McDonalds burgers are in trouble

Even McDonalds burgers are in trouble

Even McDonalds burgers are in trouble Tom Dougherty, CEO – Stealing Share 12 October 2016 Fast food industry’s new harbinger of doom McDonalds Burgers. If you follow this blog at all, you know that I have written about the fast food category quite a bit...
Changing brands in today’s fast-moving environment

Changing brands in today’s fast-moving environment

Changing brands in today’s fast-moving environment Tom Dougherty, CEO – Stealing Share 3 August 2016 Embracing brand in an environment of change The world is changing rapidly and with it so are the tastes and preferences of consumers. New products, brands...
Hardees gets it. The rest don’t.

Hardees gets it. The rest don’t.

Hardees gets it. The rest don’t. Tom Dougherty, CEO – Stealing Share 4 April 2016 Hardees knows its customers You see, Burger King. Hardees gets its. When it introduces a new menu item, such as the Midnight Moonshine Thickburger, it is at one with its...
Burger King and industry-wide brand problems

Burger King and industry-wide brand problems

Burger King Tom Dougherty, CEO – Stealing Share 30 March 2016 Burger King and industry-wide brand problems The fast food industry is currently undergoing an identity crisis as industry sales are down, mostly attributed to more competition with healthier options....
McDonalds fails to be believable

McDonalds fails to be believable

McDonalds fails to be believable Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds is losing share to other fast food and casual restaurants. Not too surprising from my perspective because the amount of competition has increased beyond belief. The choices...
McDonalds fails to be believable. Loses ground.

McDonalds fails to be believable. Loses ground.

The Failure of McDonalds Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds fails to be believable. Loses ground. McDonalds fails. Brand problems. McDonalds seems to be losing share to other fast food and casual restaurants. Not too surprising from my...
Taco Bell, breakfast defectors

Taco Bell, breakfast defectors

Taco Bell, breakfast defectors   Tom Dougherty, CEO – Stealing Share 20 April 2015   Could Taco Bell take breakfast market share?   Taco Bell, which has a disadvantage in entering the breakfast daypart, is taking that disadvantage head-on with its new campaign...
Fight For 15, minimum wage increase

Fight For 15, minimum wage increase

April 15th, tax day, is here. It happens at the exact same time each and every year but for many it always seems to come as a surprise. Today, however, for millions of Americans who struggle to make ends meet today marks a different kind of day. It is a day of raising...
Fast food brands and their menu dilemmas

Fast food brands and their menu dilemmas

Fast food have some menu problems Tom Dougherty, CEO – Stealing Share 25 March 2015 Fast food brands and their menu dilemmas Taco Bell is expanding its breakfast offerings to include a Chicken Biscuit Taco. Consider this news in light of the fact that McDonald’s...