Wendys hamburgers directly take on McDonalds

Wendys hamburgers directly take on McDonalds

Wendys hamburgers Tom Dougherty, CEO – Stealing Share 1 February 2018 Wendys hamburgers directly take on McDonalds Normally, I praise brands directly taking on other brands. The only way to steal market share is to position yourself directly against the...
Burger King flame broiled spot fails on many levels

Burger King flame broiled spot fails on many levels

Burger King flame broiled spot Tom Dougherty, CEO – Stealing Share 11 December 2017 Burger King flame broiled spot fails on many levels Burger King flame broiled hamburgers serve as the fast food chain’s differentiator, although it’s mostly just one versus...
Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...
Arbys brand and “We have the meats” reigns supreme

Arbys brand and “We have the meats” reigns supreme

Arbys brand Tom Dougherty, CEO – Stealing Share 2 August 2017 Arbys brand and “We have the meats” reigns supreme Fast food sales are slowing down. Even McDonalds struggles to recapture some of its past glory. Yet, there stands one simple winner. The...
McDonalds healthy food turns sour

McDonalds healthy food turns sour

McDonalds healthy food Tom Dougherty, CEO – Stealing Share 12 July 2017 McDonalds healthy food turns sour I can’t believe I am saying this. The McDonalds healthy food initiative lives up to its promise of improving the quality and healthiness of its fast food...
Dennys Demand for couch potatoes everywhere

Dennys Demand for couch potatoes everywhere

Dennys Demand Tom Dougherty, CEO – Stealing Share 1 June 2017 Dennys Demand for couch potatoes everywhere Reading about Dennys Demand reminds me of something I saw on a recent business trip. A side outside a McDonalds with this offer: Call Uber Eats for...
Facebook isn’t to blame for the Facebook Live killer

Facebook isn’t to blame for the Facebook Live killer

Facebook isn’t to blame for the Facebook Live killer Tom Dougherty, CEO – Stealing Share 19 April 2017 Facebook Live was simply the venue, not the cause Few things have been more disturbing that the live feed of the Facebook Live killer in Cleveland....
McDonald’s Slushie doesn’t fix McDonald’s brand

McDonald’s Slushie doesn’t fix McDonald’s brand

McDonald’s has lost its moxie: The McDonald’s Slushie Tom Dougherty, CEO – Stealing Share 12 April 2017 McDonald’s Slushie doesn’t fix McDonald’s brand McDonald’s is testing a new beverage concept, the McDonald’s slushie. The new...
The Chick-fil-A brand, truly different and better

The Chick-fil-A brand, truly different and better

The Chick-fil-A brand, truly different and better Tom Dougherty, CEO – Stealing Share 28 March 2017 Chick-fil-A even understands the value of scarcity One of the most powerful brands in fast food isn’t McDonalds. In fact, Chick-fil-A is the opposite of Micky...
Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Adding to the McDonalds menu won’t save McDonalds

Adding to the McDonalds menu won’t save McDonalds

Adding to the McDonalds menu won’t save McDonalds Tom Dougherty, CEO – Stealing Share 25 January 2017 Adding more Big Macs to the McDonalds menu shows desperation McDonalds, why do you make it so easy? The way back to relevancy is revamping (again) the...
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...