Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...
Arbys brand and “We have the meats” reigns supreme

Arbys brand and “We have the meats” reigns supreme

Arbys brand Tom Dougherty, CEO – Stealing Share 2 August 2017 Arbys brand and “We have the meats” reigns supreme Fast food sales are slowing down. Even McDonalds struggles to recapture some of its past glory. Yet, there stands one simple winner. The...
McDonalds healthy food turns sour

McDonalds healthy food turns sour

McDonalds healthy food Tom Dougherty, CEO – Stealing Share 12 July 2017 McDonalds healthy food turns sour I can’t believe I am saying this. The McDonalds healthy food initiative lives up to its promise of improving the quality and healthiness of its fast food...
Dennys Demand for couch potatoes everywhere

Dennys Demand for couch potatoes everywhere

Dennys Demand Tom Dougherty, CEO – Stealing Share 1 June 2017 Dennys Demand for couch potatoes everywhere Reading about Dennys Demand reminds me of something I saw on a recent business trip. A side outside a McDonalds with this offer: Call Uber Eats for...
Facebook isn’t to blame for the Facebook Live killer

Facebook isn’t to blame for the Facebook Live killer

Facebook isn’t to blame for the Facebook Live killer Tom Dougherty, CEO – Stealing Share 19 April 2017 Facebook Live was simply the venue, not the cause Few things have been more disturbing that the live feed of the Facebook Live killer in Cleveland....
McDonald’s Slushie doesn’t fix McDonald’s brand

McDonald’s Slushie doesn’t fix McDonald’s brand

McDonald’s has lost its moxie: The McDonald’s Slushie Tom Dougherty, CEO – Stealing Share 12 April 2017 McDonald’s Slushie doesn’t fix McDonald’s brand McDonald’s is testing a new beverage concept, the McDonald’s slushie. The new...
The Chick-fil-A brand, truly different and better

The Chick-fil-A brand, truly different and better

The Chick-fil-A brand, truly different and better Tom Dougherty, CEO – Stealing Share 28 March 2017 Chick-fil-A even understands the value of scarcity One of the most powerful brands in fast food isn’t McDonalds. In fact, Chick-fil-A is the opposite of Micky...
Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Adding to the McDonalds menu won’t save McDonalds

Adding to the McDonalds menu won’t save McDonalds

Adding to the McDonalds menu won’t save McDonalds Tom Dougherty, CEO – Stealing Share 25 January 2017 Adding more Big Macs to the McDonalds menu shows desperation McDonalds, why do you make it so easy? The way back to relevancy is revamping (again) the...
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
McCafe brand is still McDonalds

McCafe brand is still McDonalds

McDonalds wants to be Starbucks Tom Dougherty, CEO – Stealing Share 7 December 2016 McDonald’s to overhaul McCafe and fixing the wrong problem In the latest move that demonstrates it has lost its mind, McDonalds is going to overhaul its McCafe brand....
McDonalds tactics are not enough

McDonalds tactics are not enough

McDonalds tactics are not enough Tom Dougherty, CEO – Stealing Share 22 November 2016 Here’s another one of McDonalds tactics that is an exercise in sheer stupidity. McDonalds, the fast-food king of the world, is instituting kiosks for ordering and...