McDonalds breakfast ups sales

McDonalds breakfast ups sales

Last summer, I wrote a blog about McDonalds breakfast going all day. It detailed my belief that an all-day breakfast menu was just a temporary fix for the struggling fast food chain. This all is important to note because McDonalds announced that sales at locations...
McDonalds all day breakfast is a Band-Aid

McDonalds all day breakfast is a Band-Aid

McDonalds all day breakfast is a Band-Aid Tom Dougherty, CEO – Stealing Share 22 July 2015 There are other issues for McDonalds McDonalds has released an internal memo to its franchises saying that they should prepare for the possibility of an October rollout of...
McDonalds audiences aren’t lovin’ it

McDonalds audiences aren’t lovin’ it

On Monday, McDonalds announced that its same store sales had fallen 4% in the US. This is after it “rebranded” with a relaunch (but this time with more lovin’) of its “I’m lovin’ it” campaign. You can read some of my thoughts about that here. Surprisingly, it does not...
How respected brands like McDonald’s lose importance

How respected brands like McDonald’s lose importance

McDonald’s loses importance Tom Dougherty, CEO – Stealing Share 29 January 2015 How respected brands like McDonald’s lose importance The news is not good for Mattel, worse for Radio Shack and mixed on McDonald’s (as this Blog was posted,...
McDonalds new brand vision is brand blind

McDonalds new brand vision is brand blind

McDonald’s is blind Tom Dougherty, CEO – Stealing Share 7 January 2015 McDonalds new brand vision is brand blind As you probably know, McDonalds has had its share of problems lately. Its same-store sales and revenue have declined. To be fair, other fast...
Lessons in stealing market share: T-Mobile & McDonald’s

Lessons in stealing market share: T-Mobile & McDonald’s

Lessons in stealing market share: T-Mobile & McDonald’s Tom Dougherty, CEO – Stealing Share 27 January 2014 Now, if T-Mobile would just stick with it. (It won’t.) A couple of recent news reports – about T-Mobile and McDonald’s – tell the same...
A new Burger King ad campaign apes McDonald’s

A new Burger King ad campaign apes McDonald’s

A new Burger King ad campaign apes McDonald’s Tom Dougherty, CEO – Stealing Share 4 April 2012 Burger King needs our help. Desperately. Well, it looks like someone else gets it. And I don’t mean an advertiser who thinks it has found the Holy Grail to...
Wendys market share moves to #2, but how about #1?

Wendys market share moves to #2, but how about #1?

Wendy’s market share moves to #2, but how about #1? Tom Dougherty, CEO – Stealing Share 20 March 2012 To claim number one, Wendys needs to be TRULY different than the rest With sales of $8.5 billion in 2011, Wendys market share just claimed the number 2...
“Where’s the Beef?” is back to fail again

“Where’s the Beef?” is back to fail again

Where’s the Beef? Tom Dougherty, CEO – Stealing Share 26 September 2011 “Where’s the Beef?” is back to fail again Where’s the beef? One of the fallacies of mass media marketing has always been that, if the spot or tagline is...