McDonalds new brand vision is brand blind

McDonalds new brand vision is brand blind

McDonald’s is blind Tom Dougherty, CEO – Stealing Share 7 January 2015 McDonalds new brand vision is brand blind As you probably know, McDonalds has had its share of problems lately. Its same-store sales and revenue have declined. To be fair, other fast...
Lessons in stealing market share: T-Mobile & McDonald’s

Lessons in stealing market share: T-Mobile & McDonald’s

Lessons in stealing market share: T-Mobile & McDonald’s Tom Dougherty, CEO – Stealing Share 27 January 2014 Now, if T-Mobile would just stick with it. (It won’t.) A couple of recent news reports – about T-Mobile and McDonald’s – tell the same...