Martin guitars meet NAMM expectations

Martin guitars meet NAMM expectations

Martin guitars Tom Dougherty, CEO – Stealing Share 29 January 2018 Martin guitars meet NAMM expectations Trekking out to California for the NAMM show (the National Association of Music Merchants), I saw drums, orchestra instruments, pianos, and guitars of the...
A study of guitar branding

A study of guitar branding

MARKET STUDY Guitar branding. A market study. “Sell the place where the guitar lives in the guitarist’s life.” Guitar branding is huge, unique and also filled with the potential to steal market share. Take a listen to the solo of Jimi Hendrix’ “Little...