Martin guitars meet NAMM expectations

Martin guitars meet NAMM expectations

Martin guitars Tom Dougherty, CEO – Stealing Share 29 January 2018 Martin guitars meet NAMM expectations Trekking out to California for the NAMM show (the National Association of Music Merchants), I saw drums, orchestra instruments, pianos, and guitars of the...
A study of guitar branding and the musical market

A study of guitar branding and the musical market

GUITAR BRANDING MARKET STUDY Guitar branding. A market study. “The essence of guitar branding— Sell the place where the guitar lives in the guitarist’s life” Guitar branding is huge, unique and also filled with the potential to steal market share. In this...