Think Kodak Failure. Think You Sell What You Make.

Think Kodak Failure. Think You Sell What You Make.

The Demise of Kodak Think Kodak Failure. Think You Sell What You Make. The Kodak failure should make us all take a breath. When you make a list of the world’s strongest brands, a few names surface quite regularly. Coca-Cola, Starbucks, Apple, Sony, Disney, Microsoft,...
Napoleon’s marketing wisdom. Greatest Ever.

Napoleon’s marketing wisdom. Greatest Ever.

The Greatest Marketing Strategist: Napoleon Napoleon’s Marketing Axioms. Marketing is Warfare. Napoleon’s Marketing Greatness Napoleon’s marketing? (Read my blog about Napoleon and Waterloo here from a marketer’s perspective.) Napoleon Bonaparte is...
Brand Theory. Whole System Thinking.

Brand Theory. Whole System Thinking.

The Theory of Brand Brand theory. Whole system thinking. Brand theory. In order to do business successfully, it is necessary to understand the Whole System in which businesses operate and compete. — Stealing Share. The Whole System is everything there is organized as...
Brand Planning. Preparation to steal market share.

Brand Planning. Preparation to steal market share.

Brand Planning  Brand planning to grow market share  It’s amazing how much of today’s business news is based on serendipity and not brand planning. If the good news is based on someone else’s bad news, it ought to be a clarion call that something is very wrong with...
Motivating Customers to buy

Motivating Customers to buy

The Motivation to Buy Motivating Customers to buy Motivating Customers is a Science  Why The Great Silence? Motivating customers. Those companies wise to winning know the best time to take advantage of your competition is when things get tough for the whole category....
5 Questions to ask of business strategy

5 Questions to ask of business strategy

Questions to ask 5 Questions to ask of business strategy There are a number of ways people both in and out of the marketing industry believe you can judge creative work from advertising to design to brand position. But any business strategy is dependent on brand...
Logistics marketing the smart way

Logistics marketing the smart way

Logistics marketing the smart way How brand gets you in the considered set The last time we worked with a logistics company, the CEO asked us about logistics marketing. “So, why is brand so important in a Business to Business market space?” His reasoning was that in...
Branding business.  Brand as a business decision

Branding business. Brand as a business decision

Branding a business Branding business.  Brand as a business decision Branding business. Building Your Market Cap through brand as a business decision Branding business. Most businesses have little idea of brand as a powerful business function. There is a direct...
Financial Services Marketing. Loved and hated?

Financial Services Marketing. Loved and hated?

Morgan Stanley Financial Services Marketing. Loved and hated?  Financial Services Marketing. Why should a company, whose profits have risen to $1.41 billion, spend a dime of that profit to fix their brand? How can the brand possibly be broken?In other words, can a...
Sales to Marketing. Which One Are You?

Sales to Marketing. Which One Are You?

Sales to Marketing Sales to Marketing. Which Are You?  Medical Device Manufacturers are moving from sales to marketing Pharmaceutical companies and medical device manufacturers share the same challenges and marketing hurdles as the manufacturers of package goods and...
Marketing best in category never guarantees success

Marketing best in category never guarantees success

Being First does not always win Marketing best in category is no guarantees success Marketing best in category did not help Apple. Until the dawn of smart phones and tablets Marketing best in category. Dispelling Another Brand Myth Marketing best in category can be a...
Rebranding tech. Tech Companies Often Lose Sight.

Rebranding tech. Tech Companies Often Lose Sight.

Technology Branding  Rebranding tech. Tech Companies Often Lose Sight Rebranding tech begins with persuasion. Some branding firms and companies believe that branding is all about changing a logo. Or changing a name, website, or collateral material.However, developing...