Authentic marketing emerges – or has it?

Authentic marketing emerges – or has it?

Authentic marketing Tom Dougherty, CEO – Stealing Share 7 December 2020 Authentic marketing emerges – or has it? We’ve seen many marketers adapt to the pandemic, with varying results. One strategy that’s emerged is the rise of authentic marketing. What do I mean...
Effective marketing: How to be noticed

Effective marketing: How to be noticed

Effective marketing Tom Dougherty, CEO – Stealing Share 25 November 2020 Effective marketing: How to be noticed Mars, the maker of so many products it could go toe to toe with giant P&G, conducted a study that found marketers have about two seconds to grab...
Using foul language in marketing

Using foul language in marketing

Foul language in marketing Tom Dougherty, CEO – Stealing Share 2 November 2020 Using foul language in marketing There have been times when we at Stealing Share haven’t been afraid to use foul language in our own marketing. “Don’t use the same old shit” was a...
Marketing importance: What CEOs are realizing

Marketing importance: What CEOs are realizing

Marketing importance Tom Dougherty, CEO – Stealing Share 8 September 2020 Marketing importance: What CEOs are realizing Companies often joke that marketing is the toy department. Fun, but not really needed. However, marketing importance is rising. A recent study...
Marketing during COVID-19: A primer

Marketing during COVID-19: A primer

Marketing during COVID-19 Tom Dougherty, CEO – Stealing Share 6 April 2020 Marketing during COVID-19: A Primer So much is uncertain these days. And uncertainty often gives way to fear. That’s what many brands are feeling right now and why marketing during...
On second thought, the Noom diet drives you insane

On second thought, the Noom diet drives you insane

The Noom diet Tom Dougherty, CEO – Stealing Share 4 February 2020 On second thought, the Noom diet drives you insane About two months back, I was waxing poetic about the increasingly popular Noom diet. I was all ga-ga about the program and thought it different...
Stop eliminating the chief marketing officer

Stop eliminating the chief marketing officer

Chief Marketing Officer Tom Dougherty, CEO – Stealing Share 24 June 2019 Stop eliminating the chief marketing officer There’s a damaging trend developing in the marketing departments of major companies. The elimination of the chief marketing officer role.Johnson...
Brand repositioning

Brand repositioning

Repositioning your brand.  Your brand repositioning is different from rebranding   Brand repositioning and rebranding share many strategic considerations. And one can dramatically turn INTO the other. But brand repositioning leaves many existing marketing and sales...
Stealing Share Brand Company

Stealing Share Brand Company

STEAL THEIRS. KEEP YOURS.  Your competitors will fear you.Marketing strategy helps brandsaround the world grow by stealing market share. It is cognitive science, combined with experience and talent.Stealing Share has redefined marketing. We use moderncognitive...
Marketing during crisis, such as the coronavirus

Marketing during crisis, such as the coronavirus

Guidelines for marketing during crisis like the coronavirus Marketing during crisis Marketing During Crisis and The Human Model | Motivators | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | SummaryMarketing during crisis....
How do you influence prospective customers?

How do you influence prospective customers?

Influencing Prospects How do you influence prospective customers? Do not be quick to blame your advertising agency or marketing department if your business is failing to grab market share. In reality, it is a safe bet that your problem is not in your advertising...
Mature market strategy. The primer.

Mature market strategy. The primer.

Mature market strategy. The primer. How to steal share in a mature market   Building a mature market strategy means you must first know that category building is the sole providence of the market leader. “If the marketing message of a challenger brand sells category...