Brand repositioning. Repositioning brands.

Brand repositioning. Repositioning brands.

Repositioning your brand.  Your brand repositioning is different from rebranding Brand Repositioning Brand repositioning and rebranding share many strategic considerations. And one can dramatically turn INTO the other. But brand repositioning leaves many existing...
How do you influence Prospective customers?

How do you influence Prospective customers?

Influencing Prospects How do you influence Prospective customers? Where Is Your Marketing Advantage? Influencing Prospects. Do not be quick to blame your advertising agency or marketing department if your business is failing to grab market share.  In reality it is a...
Mature market strategy. The primer.

Mature market strategy. The primer.

Mature market strategy. The primer. How to steal share in a mature market   Building a mature market strategy means you must first know that category building is the sole providence of the market leader. “If the marketing message of a challenger brand sells category...
Creating a marketing strategy to steal market share

Creating a marketing strategy to steal market share

Sun Tzu – creating a marketing strategy to steal market share Creating a marketing strategy Creating a marketing strategy. Marketing as Warfare. Military metaphors work well for the field of marketing and advertising. With great deference to the more serious...
John Wooden was the best marketer

John Wooden was the best marketer

John Wooden was the best marketer Marketers, heed John Wooden’s words  John Wooden, the famed UCLA basketball coach, was famous for warning that “If you always do what you have always done you will always end up where you have always been.” Heed these words,...
Brand Strategy Consulting. Our Success.

Brand Strategy Consulting. Our Success.

Don’t be a victim of your own success Our Brand Strategy Consulting Brand Strategy Consulting. Protecting Brands From Being #1? Brand strategy consulting with a focus on stealing market share Learn from the market leaders At Stealing Share, we define brand as a...
As a Marketer, You Don’t Want the Recession to End

As a Marketer, You Don’t Want the Recession to End

A Recession As a Marketer, You Don’t Want the Recession to End A Recession is an Opportunity Not to be Missed Marketers all over the country are in a constant reactionary mode in light of the current state of the economy. Negative retail sales numbers are...
Think Kodak Failure. Think You Sell What You Make.

Think Kodak Failure. Think You Sell What You Make.

The Demise of Kodak Think Kodak Failure. Think You Sell What You Make. Kodak Failure. A case study in brand error.  Kodak Failure Can Shake Even The Strongest Brands Kodak failure should make us all take a breath. When you make a list of the world’s strongest brands,...
Napoleon’s marketing wisdom. Greatest Ever.

Napoleon’s marketing wisdom. Greatest Ever.

The Greatest Marketing Strategist: Napoleon Napoleon’s Marketing Axioms. Marketing is Warfare. Napoleon’s Marketing Greatness Napoleon’s marketing? (Read my blog about Napoleon and Waterloo here from a marketer’s perspective.) Napoleon Bonaparte is...
Brand Theory. Whole System Thinking

Brand Theory. Whole System Thinking

The Theory of Brand Brand Theory. Whole System Thinking Brand Theory. The Whole System Thinking Within Which Business Competes Brand theory. In order to do business successfully, it is necessary to understand the Whole System within which businesses operate and...
Brand Planning. Preparation to steal market share.

Brand Planning. Preparation to steal market share.

Rebranding to grow market share  Brand Planning to Grow Market Share Brand Planning. You Need A Plan To Win. Will Any Plan Due? It’s amazing how much of today’s business news is based on serendipity and not brand planning. If the “good news” is based on someone else’s...
Motivating Customers to buy

Motivating Customers to buy

The Motivation to Buy Motivating Customers to buy Motivating Customers is a Science  Why The Great Silence? Motivating customers. Those companies wise to winning know the best time to take advantage of your competition is when things get tough for the whole category....