Marketing during COVID-19: A primer

Marketing during COVID-19: A primer

Marketing during COVID-19 Tom Dougherty, CEO – Stealing Share 6 April 2020 Marketing during COVID-19: A Primer So much is uncertain these days. And uncertainty often gives way to fear. That’s what many brands are feeling right now and why marketing during...
On second thought, the Noom diet drives you insane

On second thought, the Noom diet drives you insane

The Noom diet Tom Dougherty, CEO – Stealing Share 4 February 2020 On second thought, the Noom diet drives you insane About two months back, I was waxing poetic about the increasingly popular Noom diet. I was all ga-ga about the program and thought it different...
Stop eliminating the chief marketing officer

Stop eliminating the chief marketing officer

Chief Marketing Officer Tom Dougherty, CEO – Stealing Share 24 June 2019 Stop eliminating the chief marketing officer There’s a damaging trend developing in the marketing departments of major companies. The elimination of the chief marketing officer role.Johnson...
Brand repositioning

Brand repositioning

Repositioning your brand.  Your brand repositioning is different from rebranding ,,in unBrand Repositioning Brand repositioning and rebranding share many strategic considerations. And one can dramatically turn INTO the other. But brand repositioning leaves many...
Marketing during crisis, such as the coronavirus

Marketing during crisis, such as the coronavirus

Guidelines for marketing during crisis like the coronavirus Marketing during crisis Marketing During Crisis and The Human Model | Motivators | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | SummaryMarketing during crisis....
How do you influence prospective customers?

How do you influence prospective customers?

Influencing Prospects How do you influence prospective customers? Do not be quick to blame your advertising agency or marketing department if your business is failing to grab market share. In reality, it is a safe bet that your problem is not in your advertising...
Mature market strategy. The primer.

Mature market strategy. The primer.

Mature market strategy. The primer. How to steal share in a mature market   Building a mature market strategy means you must first know that category building is the sole providence of the market leader. “If the marketing message of a challenger brand sells category...
Creating a marketing strategy to steal market share

Creating a marketing strategy to steal market share

Sun Tzu – creating a marketing strategy Creating a marketing strategy Military metaphors work well for creating a marketing strategy. With great deference to the more serious conflicts around the world, we will look to both Napoleon and Sun Tzu for our...
John Wooden was the best marketer

John Wooden was the best marketer

John Wooden was the best marketer Marketers, heed John Wooden’s words  John Wooden, the famed UCLA basketball coach, was famous for warning that “If you always do what you have always done you will always end up where you have always been.” Heed these words,...
Brand Strategy Consulting. Our Success.

Brand Strategy Consulting. Our Success.

Don’t be a victim of your own success Our Brand Strategy Consulting Brand Strategy Consulting. Protecting Brands From Being #1? Brand strategy consulting with a focus on stealing market share Learn from the market leaders At Stealing Share, we define brand as a...
As a Marketer, You Don’t Want the Recession to End

As a Marketer, You Don’t Want the Recession to End

A Recession As a Marketer, You Don’t Want the Recession to End A Recession is an Opportunity Not to be Missed Marketers all over the country are in a constant reactionary mode in light of the current state of the economy. Negative retail sales numbers are...
Think Kodak Failure. Think You Sell What You Make.

Think Kodak Failure. Think You Sell What You Make.

The Demise of Kodak Think Kodak Failure. Think You Sell What You Make. The Kodak failure should make us all take a breath. When you make a list of the world’s strongest brands, a few names surface quite regularly. Coca-Cola, Starbucks, Apple, Sony, Disney, Microsoft,...