Text marketing: It’s still about beliefs

Text marketing: It’s still about beliefs

Text Marketing By Tom Dougherty ​Text marketing: It’s still about beliefs At Stealing Share, we continually track consumer behavior, including the effects of COVID-19 on decision making. Lately, we’ve found that text marketing is becoming a better avenue for brands to...
Authentic marketing emerges – or has it?

Authentic marketing emerges – or has it?

Authentic Marketing By Tom Dougherty Authentic marketing emerges – or has it? We’ve seen many marketers adapt to the pandemic, with varying results. One strategy that’s emerged is the rise of authentic marketing. What do I mean by that? Well, consider this. A study by...
New Brand repositioning. 4 assumptions shattered.

New Brand repositioning. 4 assumptions shattered.

Repositioning your brand By Tom Dougherty Your brand repositioning is different from rebranding Brand repositioning and rebranding share many strategic considerations. And one can dramatically turn INTO the other. But brand repositioning leaves many existing marketing...
Effective marketing: How to be noticed

Effective marketing: How to be noticed

Effective Marketing By Tom Dougherty Effective marketing: How to be noticed Mars, the maker of so many products it could go toe to toe with giant P&G, conducted a study that found marketers have about two seconds to grab someone’s attention. If that’s true, then...
Using foul language in marketing

Using foul language in marketing

Foul Language in Marketing By Tom Dougherty Using foul language in marketing There have been times when we at Stealing Share haven’t been afraid to use foul language in our own marketing. “Don’t use the same old shit” was a slogan we used once. We think we’re no...
Marketing importance: What CEOs are realizing

Marketing importance: What CEOs are realizing

Marketing Importance By Tom Dougherty Marketing importance: What CEOs are realizing Companies often joke that marketing is the toy department. Fun, but not really needed. However, marketing importance is rising. A recent study of US senior executives says so. They say...
Stealing Share #1 Brand Company

Stealing Share #1 Brand Company

STEAL THEIRS. KEEP YOURS.  Your competitors will fear you.Brand strategy helps brandsaround the world grow by stealing market share. MORE ; It is cognitive science, combined with experience and talent.Stealing Share has redefined brand development. We use...
Stealing Share #1 Brand Company

Stealing Share Brand Agency

STEAL IT.  THEN HOLD ON.  The brand agency for fearless brands.We light fires under your brand's potentialso the sky is the limit for your brand’s trajectory. MORE ; A brand agency that pushes the brand to its limits. Stealing Share knocked the brand agency world on...
Stealing Share #1 Brand Company

A new kind of brand consultants

STEAL 5 MINUTES. TALK TO US.  Change everything.The brand consultants with attitude.We ignite your brand’s performance. MORE ; Brand consultants should do more than just talk. Stealing Share flipped brand consultancies on their ass. Consult with an expert and not just...
Stealing Share Branding Agencies

Stealing Share Branding Agencies

FEAR IS   YOUR ENEMY.  Other branding agencies sell the same old crap.How do you change that trajectory?Be bold. Be smarter. MORE ; This is the most important web search you have every Googled. Congratulations. You already made it through the haze. Stealing Share is...
Stealing Share #1 Brand Company

Stealing Share Branding Company

STEAL THEIRS.  BRAND YOURS.  Arrive with brand power.THE branding company that reinvented branding to be more than just identity. MORE ; Stealing Share invented persuasive branding.Our brand process takes the standard and rote brand identity and pours persuasive...
Stealing Share #1 Brand Company

Stealing Share Great Rebranding

STEAL THEIRS. CHANGE YOURS.  Surprise your competitors.THE rebranding agency that changesbrands across the globe to steal market share. MORE ; It's a proven process combined with experience and insight. Stealing Share has redefined rebranding. Our process combines...