Text marketing: It’s still about beliefs

Text marketing: It’s still about beliefs

Text Marketing By Tom Dougherty ​Text marketing: It’s still about beliefs At Stealing Share, we continually track consumer behavior, including the effects of COVID-19 on decision making. Lately, we’ve found that text marketing is becoming a better avenue for brands to...
Marketing tactics: Make them simple

Marketing tactics: Make them simple

Marketing Tactics By Tom Dougherty Marketing tactics: Make them simple It often amazes me how one of the simplest marketing tactics can receive applause from within and outside a company. Take, for example, Morton’s. The maker of salt whose navy blue packaging with...