Biggest business challenges today

Biggest business challenges today

The Challenges to Business Today Biggest business challenges today. Business challenges. Navigating Currents and Harnessing Energies in the Market flux The biggest business challenges, in thinking about the economic environment in which business takes place, is our...
Your Marketing Strategy Is Failing You

Your Marketing Strategy Is Failing You

Your Marketing Strategy Is Failing You Don’t be ordinary If your brand does not command greater preference or produce increased margins then you do not have a brand — you have a business. The only reasons to invest in competitive brand development are to grow...
The Marketing Answer. The Considered Set.

The Marketing Answer. The Considered Set.

The Considered Set The Marketing Answer. The Considered Set. Growing Market Share and the why you don’t have to spend more dollars When the ultimate goal is to steal the “all important market share,” is awareness all it is cracked up to be? What is the...
Creating a marketing strategy to steal market share

Creating a marketing strategy to steal market share

Sun Tzu – creating a marketing strategy to steal market share Creating a marketing strategy Creating a marketing strategy. Marketing as Warfare Military metaphors work well for the field of marketing and advertising. With great deference to the more serious...
Growing Your Share. Marketing Wisdom

Growing Your Share. Marketing Wisdom

Growing Your Share. Marketing Wisdom. Marketing Wisdom of Napoleon Listen to a bit of marketing wisdom. Winning in business today means growing your market share. I don’t care how mature or immature your market segment appears to be, your long-term success means that...
Growing market share. 8 Steps to your success.

Growing market share. 8 Steps to your success.

8 Ways to Grow Market Share Growing market share. 8 Steps to your success. Specific Steps to Build a Brand focused on Growing Market Share The best way to ensure consistent power when growing market share is to have a powerful Brand. And to deploy it just as...
Advertising strategy. A new way to market.

Advertising strategy. A new way to market.

New Marketing Advertising strategy. A new way to market. Advertising strategy. Brand is how you market today There is a new economic order. What are the new branding elements and basics? Marketing was a business function relevant to the old economic order.  There have...
Taking Marketing Risks. No risk at all.

Taking Marketing Risks. No risk at all.

The Risks of Not Taking Risks Taking Marketing Risks. No risk at all. Taking Marketing Risks When You Steal Share Taking marketing risks is how you win. What do you know? What don’t you know? Are things knowable? Until you fully understand the issues facing your...
5 Questions to ask of business strategy

5 Questions to ask of business strategy

Questions to ask 5 Questions to ask of business strategy Business Strategy is dependent on brand strategy. There are a number of ways people both in and out of the marketing industry believe you can judge creative work from advertising to design to brand position....
Marketing strategy rules to live buy

Marketing strategy rules to live buy

Marketing strategy rules to live buy Napoleon Knew Marketing Was a From of Warfare Take this as an absolute: If you want your brand to steal market share, you must find a means to convince your competitors’ customers to change their minds and their purchasing...
Sales Driven to Marketing Driven. How to do it?

Sales Driven to Marketing Driven. How to do it?

Sales to Marketing Sales Driven to Marketing Driven When Should Marketing Take a Front Seat? Can a company transform itself from sales driven to marketing driven? Sales driven to marketing driven. At some point in a company’s growth, there comes a time when it...
Branding Not to Win. Trying to fail.

Branding Not to Win. Trying to fail.

Choose winning Branding Not to Win. Trying to fail. Branding not to Win. Are you a victim of Status Quo Marketing? There is a single fundamental truth in branding that is true regardless of industry, company, or product: IN ORDER TO BE SUCCESSFUL, YOU MUST BE WILLING...