Marketing products does not work. Today, we must market ideas.

Marketing products does not work. Today, we must market ideas.

Marketing Products? Tom Dougherty, CEO – Stealing Share 8 August 2014 Marketing products does not work. Today, we must market ideas. Think about this for just a moment. The way in which we go about marketing products has changed. Even just a decade ago, has...
Embrace Change. That Scary Thought

Embrace Change. That Scary Thought

The Idea of Change Embrace Change. That Scary Thought Embrace Change it is the Brands Advantage Our world is increasingly becoming smaller by the minute. It’s not just the speed by which we communicate (instantly) that makes it smaller or even how we’ve all recently...