Growing market share. 8 Steps to your success.

Growing market share. 8 Steps to your success.

8 Ways to Grow Market Share By Tom Dougherty Growing market share. Eight Steps to your success. The best way to ensure consistent power when growing market share is to have a powerful brand. And to deploy it just as powerfully. Anyone who has a product (the term is...
Marketing best in category never guarantees success

Marketing best in category never guarantees success

Being first does not always win By Tom Dougherty   Marketing best in category is no guarantee of success Marketing best in category did not help Apple. Until the dawn of smartphones and tablets Marketing best in category. Dispelling Another Brand Myth Marketing best...
No Such Thing As An Immature Market

No Such Thing As An Immature Market

Immature Market? By Tom Dougherty No Such Thing As An Immature Market A case for the bullshit of an immature market All brands must steal market share to survive, even if you believe you are first to market with a new product or service, or you believe you have...