Increasing market share with brand strategy

Increasing market share with brand strategy

Increasing market share with brand strategy Brand strategy and market share are directly linked The “desired brand image” is usually the last item on the creative brief. Most often, it asks the brief’s author to describe the brand in human terms such as “dependable,”...
Growing market share. 8 Steps to your success.

Growing market share. 8 Steps to your success.

8 Ways to Grow Market Share Growing market share. Eight Steps to your success. The best way to ensure consistent power when growing market share is to have a powerful brand. And to deploy it just as powerfully.Anyone who has a product (the term is used here to include...
Marketing best in category never guarantees success

Marketing best in category never guarantees success

Being First does not always win Marketing best in category is no guarantees success Marketing best in category did not help Apple. Until the dawn of smart phones and tablets Marketing best in category. Dispelling Another Brand Myth Marketing best in category can be a...
No Such Thing As An Immature Market

No Such Thing As An Immature Market

Immature Markets? No Such Thing As An Immature Market A Case for the bullshit of an immature market Immature Market Lessons For New Entries All brands must steal market share to survive, even if you believe you are first to market with a new product or service, or you...
Marketing Associations and Organizations

Marketing Associations and Organizations

The Marketing of Associations and Organizations Marketing Associations, Groups, and Organizations Marketing Associations. You Exist in a Competitive Market When marketing associations, the idea of “stealing share,” growing share, or even the fundamental idea of...
Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position Tom Dougherty, CEO – Stealing Share 22 September 2011 It doesn’t even consider a new idea On a frequent basis, Stealing Share will take a look at various markets for companies who are in position...